New Shoe Creative Director s.Oliver Thomas Bull presented his first collections for women, men and children for the fall-winter 2021/2022 season. When creating models for every day, the designer did not lose sight of fashion trends.
In the women's collection s.Oliver Fall-Winter 2020/21, ankle boots with massive profiled soles and lace-up army boots occupy an important place. Also, a new classic stands out - the Chelsea with a high shaft and a striking sole.
Midi skirts, maxi dresses and cropped trousers are in vogue, and to match them, the boots have grown a little too. Medium and high length models are becoming more and more popular. The outsole accent combines practicality with style to keep you dry and comfortable in winter.
Metallic rivets, zippers, eyelets and sequins as embellishments for high boots with black leather upper are back in fashion and are reflected in the new s.Oliver models.
A decrease in the pace of life, comfort and naturalness - that's what everyone is hearing now. The collection's colors are neutral, natural tones: beige, brown and taupe, olive, cognac, cream. The collection is complemented by high-top sneakers and trainers - hybrids with inserts of faux fur or plush.
In the men's collection, sneakers remain the main model, complemented by heavy high boots in military and Chelsea style with an expressive profile of the sole.
The children's collection is dominated by boots with a top made of genuine leather and a variety of appliqués as decorations. A layer of soft polyurethane foam between the outsole and insole makes this shoe very comfortable.
In general, seven technologies are responsible for the comfort of s.Oliver shoes. So Flex is a highly flexible and soft innovative outsole construction. Cushioning OrthoLite insoles (present on older models). The additional Soft Foam insole enhances the effect with soft polyurethane foam that conforms to the shape of the foot. Thanks to the TEX membrane embedded between the upper and the lining material, the product breathes, but at the same time does not allow moisture and cold to pass through, which is important for winter and autumn in Russia. This feature, combined with SO ICE technology (warm lining, wool or faux fur), keeps your feet warm. Finally, SO LIGHT makes the shoe ultra-lightweight, which means it is suitable for both walking and office use.
The modern urban style of s.Oliver collections underlines the new design concept of the Home Story brand retail stores. The industrial style, the atmosphere of lightness and the mood of a cozy loft are achieved thanks to the organic combination of metal, wood and greenery. At the planning stage of each new store, an architectural bureau is involved, which is engaged in adapting the concept to a specific location. The production of all equipment is entrusted to a Russian company authorized by the German office, which gives advantages in price and guarantees. By the end of 2021, s.Oliver plans to launch 18 more stores in Russia, as well as actively open corners with key partners. All of them will use proprietary equipment. In particular, open storage drives in the hall, which speed up customer service.
The German footwear brand s'Oliver is a regular participant in the Euro Shoes Premiere Collection exhibition, which will start in Moscow next week. From 1 to 4 March, in the Main Stage exhibition space, it will be possible to get acquainted in detail with the new s.Oliver collection.
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