Companies will pay for Latin brand names
Deputies from three Duma factions - the Communist Party of the Russian Federation, the Liberal Democratic Party of Russia and United Russia - propose to collect a fee for the use of trademarks in advertising in Latin.
The corresponding draft law is included in the legislative base of the lower house. He proposes amendments to the Law "On Advertising", according to which "a fee is paid for the use of names and trademarks using the Latin script and names in a foreign language in advertising".
The procedure for its calculation, payment and refund of the paid amounts of this fee, as well as the size of the fee, are established by the Government of the Russian Federation, the draft law says.
To pay such a fee, in accordance with the provisions of the draft law, legal entities and individual entrepreneurs must use trademarks using the Latin script and names in a foreign language to advertise goods and services produced by such persons.
Deputies suggest, when establishing such a fee, to take into account the size of the proceeds of legal entities and individual entrepreneurs received from the sale of goods and services using names and trademarks using the Latin font and names in a foreign language.
Deputies from three Duma factions - the Communist Party of the Russian Federation, the Liberal Democratic Party and United Russia - propose to collect a fee for the use of trademarks in Latin ...
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Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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