In the first ten days of June, Mila - Wholesale Shoes noted an increase in sales of children's shoes in bulk, which amounted to 40%, compared to the same period of 2010. Experts attribute this to the effect of deferred purchases that occurred due to cold weather in May in several regions of the Urals.
“May is usually the peak of the summer season in wholesale, retail stores are preparing for an influx of buyers before the school holidays in honor of the end of the school year, after which children travel to summer camps and relatives from other cities. In June, wholesale takes off season, which is characterized by a decline in sales. However, this year a portion of sales in May also fell on June, ”said Andrei Osnovin, senior manager of Mila - wholesale shoes.
For customers who replenish stocks of goods in the offseason, Mila has prepared a large reserve of children's shoes. Deliveries of summer shoes continue to this day, but not so actively, in addition, deliveries have begun for the next fall-winter season.