For the five days during which the presentation of the “Winter 2011-2012 Winter” collection of TM Lel children's shoes in Yekaterinburg took place, the Mila - Wholesale Shoes company collected applications for 15 thousand pairs of shoes.
The company believes that this figure indicates a good demand for Lel shoes, which remained at a fairly high level last year in almost all groups. However, the peculiarity of the last presentation was the unpopularity of girls' shoes 35-40 sizes on leather and fur. Perhaps this was due to high purchasing activity on children's boots, which replaced leather shoes.
The presentation was visited by Irina Kozlovskaya, the head of the commercial department of the Lel shoe factory. She announced the purchase of a factory in Noginsk, thanks to which the volume of production will increase to 470 thousand pairs per year.“We have heard about Mila, as a leading sales representative, and now we have decided to see how everything really happens. Particularly interesting was the very system of summing up - everything works very quickly, accurately and debugged. Perhaps we will take advantage of such invaluable experience and will add something in our program in order to achieve the same result. Once again, we were convinced of the convenience of using a bar-coding system in the distribution of goods. And if we introduce it at our place, then only to help our advanced distributors and customers so that they are comfortable working with our range. Because at present this system is needed only by large trade and purchasing organizations, which have a large trading nomenclature. We have it less than in such organizations, ”said Irina Kozlovskaya.