Rieker
MTI has stepped up the opening of clothing chains
19.12.2011 2894

MTI has stepped up the opening of clothing chains

The market leader in the retail footwear market MTI (Intertop, Plato, Ecco) announced plans to significantly expand its portfolio of clothing brands. 

MTI is expanding its apparel business. “The company's strategy is to expand the portfolio of clothing brands. Until recently, we developed only two chains - Timberland and Marc O'Polo, ”said Sergei Badritdinov, managing director of the footwear and clothing division of MTI yesterday. According to him, the company is negotiating the withdrawal of two or three more well-known clothing brands next year. In addition, at the end of last year, a youth multi-brand store Urban United was opened (now there are four outlets). This fall - Nao Nao women's clothing (three stores). “Both chains are presented in the middle price segment. For example, in Nao Nao the average bill is $ 150, this is the level of Marc O'Polo, ”said Mr. Badritdinov.

The MTI group of companies, founded in 1991, is engaged in the distribution and sale of computer equipment, as well as the retail sale of shoes and clothes. It unites 217 shoe stores in Ukraine and 20 in Kazakhstan under the signs of Intertop, Plato, Kidditop, Ecco, Geox and others, as well as clothing chains Timberland and Marc O'Polo. Financial performance was not disclosed. One of the co-owners of MTI, according to market participants, is the president of the company Vladimir Tsoi.

The company decided to develop more actively in the segment of clothing stores, as it is a confident leader in the retail footwear market. The reason for the intensification of the opening of clothing retailers in MTI is the desire to expand the business. With the withdrawal of new clothing brands, the company will focus on the middle class. “Now the share of the middle class in the country is small. But we hope that it will grow, ”Mr. Badritdinov explains.

Clothing and shoe retail have a lot in common, so it’s easy to move from one to another segment, says Dmitry Ermolenko, co-owner of Maratex. “MTI has a well-competently developed concept for shoe sales chains, which is very difficult for multi-brand stores,” he notes. But, according to him, you should not expect quick profits - at least six months later, and a maximum - after two. “Whereas in the mass segment and luxury, the store shows profitability from the first days of operation. Of course, it all depends on the brand, ”said Mr. Ermolenko.

Market participants note that many brands of the mid-price segment are ready to enter the market, but retailers are not ready to cooperate with them. “We receive offers, but we refuse them. These are additional risks that we are not ready to bear, ”said Mr. Ermolenko. According to him, the exception is the River Island network, which the company introduced during the crisis. “We saw the positive results of this brand in Russia, so we decided to open it in Ukraine,” said Mr. Ermolenko. According to the forecasts of the Colliers International consulting company, the majority of clothing and footwear retailers by the end of the 2011 year will reduce their turnover by 10-15% compared to the 2010 year, mainly due to the "subsidence" of sales in the second half of the year. About this writes Kommersant. Ukraine".

The market leader in the retail footwear market MTI (Intertop, Plato, Ecco) announced plans to significantly expand its clothing portfolio ...
5
1
Rating

Latest News

Roses and fur - trends in shoe design

In the shoe collections of fashion brands for the autumn-winter 2023 season, several bright trends can be noted, including the use of fur and…
31.03.2023 75

Shoe sales in Russia decreased by 10,5%

According to the results of 2022, shoe sales decreased by more than 10%, TASS reports with reference to the analysis of the operator of the mandatory labeling system in Russia, the Center for the Development of Advanced Technologies and the National Scientific Competence Center ...
31.03.2023 79

Lamoda personalized the catalog using artificial intelligence

Lamoda, an online platform for the sale of fashion, beauty and lifestyle products, has simplified and accelerated the process of searching for products in its catalog. With the help of artificial intelligence, the service has learned to predict which products will be of interest to a particular…
30.03.2023 84

Santoni unveils new 'Sneak-Air' sneaker

The new model of the Italian luxury shoe brand Santoni has been named "Sneak-Air", and is distinguished by the original coloring. The upper of the shoe does not have a uniform color, it is decorated with many graphic shades. This visual effect is achieved in…
30.03.2023 167

Footwear production grows in Moscow

Over the year, the volume of footwear production in Moscow increased by 1,5 times. In January 2023, shoe factories produced 148,8 thousand pairs of shoes, an annual growth of 48,3%, according to the website of the Moscow Mayor. More than 200…
29.03.2023 175
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning