Rieker
Nike made an ambiguous gift to the Irish on the eve of St. Patrick's Day
12.03.2012 2548

Nike made an ambiguous gift to the Irish on the eve of St. Patrick's Day

Nike made a controversial gift to the Irish ahead of St. Patrick's Day by launching two new athletic shoes called Guinness and Black & Tan.

The fact is that the "Black and Tan" in Ireland was called the British police force, which was sent to the country to suppress the Irish uprising of the 1916 of the year. Nike has not yet commented on this, while the sneakers have already appeared on the Internet for $ 90, ITAR-TASS reported.

The Black & Tan advertising annotation says: “The Irish beer festival is approaching, and why not celebrate it with Nike. When creating this model, we drew inspiration from a thin balanced drink, where in one glass the dark stout Guinness and Ale Bass side by side. The creators had in mind the similarity of the colors of the model of sports shoes - brown noses with a black heel - with the indicated popular beer cocktail.

The Irish Times recalled that the United States already had a precedent when six years ago, Ben and Jerry used the term Black & Tan for a new kind of ice cream. Then the company management had to apologize to the Irish and withdraw a new product from sale. “Any reference on our part to the British police forces was completely unintentional. Ben and Jerry builds its work on such fundamental factors as peace and love, ”representatives of the company noted then.

Nike made a controversial gift to the Irish ahead of St. Patrick's Day by launching two new athletic shoes called Guinness and Black & ...
5
1
Rating

Latest News

In Pushkin, they are preparing to hold an art project with a defile of fashion designers "Association-2023"

On June 25 in Pushkin, the Tsarskoye Selo Museum-Reserve will host the main fashion event of the St. Petersburg summer - the art project "Associations-2023". Theatrical fashion shows of the leading fashion designers of St. Petersburg will be presented in a unique…
08.06.2023 93

MM6 Maison Margiela and Salomon release new collaboration

After collaborating with Salomon for Fall/Winter 2022, Belgian-based MM6 Maison Margiela once again turns to French sportswear manufacturer Salomon to create the first-ever XT-4 Mules running shoe.
07.06.2023 307

Authentic Brands Group bought Hunter Boots

The American Authentic Brands Group (ABG) continues to expand its own brand portfolio, it announced the completion of the acquisition of the British footwear brand Hunter Boots.
07.06.2023 249

Portugal exported 20 million pairs of shoes in the first quarter of 2023

The Portuguese footwear sector proved its resilience in a more challenging political and economic environment, exporting 20 million pairs worth €526 million in the first quarter of 2023, down 4,4% in volume but up 6,8% in…
06.06.2023 328

Wildberries began construction of a large logistics center in the Vladimir region

On June 5, the laying of the first stone of the new Wildberries warehouse complex in the Vladimir Region took place, in the presence of the regional governor Alexander Avdeev and the CEO and founder of Wildberries Tatiana ...
06.06.2023 256
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning