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Nike made an ambiguous gift to the Irish on the eve of St. Patrick's Day
12.03.2012 2441

Nike made an ambiguous gift to the Irish on the eve of St. Patrick's Day

Nike made a controversial gift to the Irish ahead of St. Patrick's Day by launching two new athletic shoes called Guinness and Black & Tan.

The fact is that the "Black and Tan" in Ireland was called the British police force, which was sent to the country to suppress the Irish uprising of the 1916 of the year. Nike has not yet commented on this, while the sneakers have already appeared on the Internet for $ 90, ITAR-TASS reported.

The Black & Tan advertising annotation says: “The Irish beer festival is approaching, and why not celebrate it with Nike. When creating this model, we drew inspiration from a thin balanced drink, where in one glass the dark stout Guinness and Ale Bass side by side. The creators had in mind the similarity of the colors of the model of sports shoes - brown noses with a black heel - with the indicated popular beer cocktail.

The Irish Times recalled that the United States already had a precedent when six years ago, Ben and Jerry used the term Black & Tan for a new kind of ice cream. Then the company management had to apologize to the Irish and withdraw a new product from sale. “Any reference on our part to the British police forces was completely unintentional. Ben and Jerry builds its work on such fundamental factors as peace and love, ”representatives of the company noted then.

Nike made a controversial gift to the Irish ahead of St. Patrick's Day by launching two new athletic shoes called Guinness and Black & ...
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