Shoe company "Rossita" became a partner of the IV intra-university competition of young designers of clothes, footwear and accessories ART FASHION-2011. The winners of the competition were determined at the show of author's collections, which took place in December in the Novosibirsk club "Izium".
One of the best collections was recognized as the collection of boots and accessories to them "Rodeo in Siberian" (author - Julia Laperdina), and it was awarded the main award from the company "Rossita". “Until now, we only knew how to embroider felt boots with rhinestones, but making felt heels and turning felt boots into Cossacks is very unexpected and creative!”, Inna Kosenko, commercial director of Rossita's wholesale business and member of the ART FASHION-2011 jury, shares her impressions ... An incentive prize from the company was awarded to Irina Safonova and Ekaterina Kormina, the authors of the Freedom of Choice collection, for their thoughtful concept and commercial potential.
The Rossita shoe company traditionally participates in competitions of the Novosibirsk Technological Institute as a partner and as a member of the jury. “It is a great pleasure to participate in such events. Here you can see how fashion is born, current trends and new directions, as well as how talents are discovered, ”says Svetlana Samsonova, CEO of Rossita. “For us, such contests are an opportunity to search for young promising technologists and designers whom we are ready to invite to our team.”
ART FASHION-2011 is an annual competition of young designers, one of the most outstanding events in the life of the Novosibirsk Technological Institute (a branch of Moscow State University of Design and Technology) and the whole city of Novosibirsk. As part of the competition, more than 20 new collections in the following nominations were presented to the jury: “Clothing” (Pret-a-Porte, Creative); "Shoes and accessories." A professional jury of fashion and light industry experts determined the winners of the competition.