On the IERIstore.com platform, items from the collections of 27 designers from Georgia or those who draw their inspiration from this country are presented, ”the IERI store official press release says. There are clothes, shoes, bags, jewelry and even handmade carpets.
In the shoes section of the online store - a premium brand of handmade shoes Crosty, a brand of laconic design women's shoes Idée Fixe, a luxury brand of handmade moccasins Le Mocassin Zippe.
Other IERI store fashion brands include Aleksandre Akhalkatsishvili, Babukhadia, Chubika, Dalood, Eshvi, George Bezani, George Keburia, Ingorokva, Lalo, Le Chic Radical, Liya, Materiel, Muzaradi, Sadaris Melia, Sidonia Nun, Situationist, Sofioong , Tatuna, Tiko Paksa, Tushuri, Samoseli Pirveli Atelier, 0711. As well as London-based designers David Koma and Tata Naka.
The IERI flagship store was opened in May 2019 in Tbilisi at the premises of an old winery. The store includes a retail space, a gallery, a cafe, a wine bar. The creative director of the concept store is Anka Tsitsishvili, a well-known fashion expert in Georgia, and Sofia Guguberidze, international expert on the development of fashion business, is the project director.
The main goal of opening the IERI store is to change the stereotypical perception of the country and the development of fashion retail, the press release says. - For the first time in one space, all fashion brands of Georgia are presented here.