The brand of children's clothing “Kotofey” launched the production of related products. Their range includes insoles, shoe care products, hosiery and tights, gloves, mittens, hats, scarves, backpacks, satchels, umbrellas, stationery. All related products will be produced in a limited edition.
“First of all, we plan to supply Kotofey brand stores with related products in order to maintain their sales in the offseason and increase the average check amount. For each group of related products, a decision will be made individually: either it will be a well-known and strong brand from the middle segment, or products under the Kotofey brand, ”said Andrei Kapusta, marketer for Egorievsk-Obuv.
“High-quality related products, when used properly, can increase the retail store’s turnover by 10 – 20%, and also helps to increase customer loyalty to the brand and outlet. Mila welcomes the filling of stores selling Kotofey children's shoes with branded related products, but since entrepreneurs buy children's shoes in bulk, related products should be shipped the same way — in bulk, in packages. Unfortunately, today this is not implemented. The goods are shipped by the piece, almost at retail, ”commented Alexander Borodin, manager of Mila-Wholesale Shoes.