Rieker
"Kotofey" acquired related products
18.10.2013 6429

"Kotofey" acquired related products

The brand of children's clothing “Kotofey” launched the production of related products. Their range includes insoles, shoe care products, hosiery and tights, gloves, mittens, hats, scarves, backpacks, satchels, umbrellas, stationery. All related products will be produced in a limited edition.

“First of all, we plan to supply Kotofey brand stores with related products in order to maintain their sales in the offseason and increase the average check amount. For each group of related products, a decision will be made individually: either it will be a well-known and strong brand from the middle segment, or products under the Kotofey brand, ”said Andrei Kapusta, marketer for Egorievsk-Obuv.

“High-quality related products, when used properly, can increase the retail store’s turnover by 10 – 20%, and also helps to increase customer loyalty to the brand and outlet. Mila welcomes the filling of stores selling Kotofey children's shoes with branded related products, but since entrepreneurs buy children's shoes in bulk, related products should be shipped the same way — in bulk, in packages. Unfortunately, today this is not implemented. The goods are shipped by the piece, almost at retail, ”commented Alexander Borodin, manager of Mila-Wholesale Shoes.

The brand of children's clothing “Kotofey” launched the production of related products. Their range includes insoles, shoe care products, hosiery and tights, gloves, mittens, ...
5
1
Rating

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 53

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 53

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 134

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 142

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 152
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning