The global sports brand PUMA continues the “DO YOU” campaign. In the new season, the brand presents the Swan female capsule, whose ambassadors are New York City Ballet dancers.
The collection was inspired by the freedom of expression, as well as the strength of spirit and grace inherent in ballet. The collection combines PUMA sporting and fashionable silhouettes with “swan” details: black and white, iridescent elements and “feather” prints.
The Swan capsule includes an updated Fierce model - Fierce strap Swan. The design of the new model intertwines elements of streetstyle and training. This is an innovative and lightweight model with cordless technology, an average fit on the foot thanks to an elongated tongue and technological materials at the top of the shoe, as well as an insole that provides support for the foot, and a flexible grooved sole created specifically for dynamic and multidirectional movements. The model is available in two colors - white and black and is complemented by a “swan” print, iridescent and reflective details.
Pulse IGNITE XT sneakers - The most dynamic training model of the PUMA brand. They perfectly adapt to the foot during exercise due to the flexibility of the sole. This lightweight model is equipped with special inserts in the sole for dynamic movements, as well as IGNITE FOAM foam in the heel, providing energy return and shock absorption. Special functional tapes encircling the skeleton of the shoe create a perfect fit on the foot. In the Swan Pulse capsule, IGNITE XT is presented in an elegant graphic design and will be available in black and white.
PUMA Swan Lifestyle ‐ Models are inspired by a sporty style with fashionable elements.
Cape Swan - A comfortable and at the same time dramatic model, presented in black with a print in the form of feathers.
Basket Heart Sneakers –Elegant update of tennis classics. Special attention should be paid to lacing in the form of an unusual silk bow, which adds a touch of drama and glamor to them.
Suede The BOG Sock Swan with leather inserts and a neoprene lining provides a comfortable fit along the entire length of the foot and to the ankle. The black color of the model with iridescent elements and a “feather” print of the top under the mesh insert makes sneakers an ideal complement to the collection.
PUMA Campaign - “BE YOURSELF” (“DO YOU”) started in August 2016 and brought together under its leadership strong and confident women. New York City Ballet dancers Mimi Staker and Olivia Boisson became the heroines of the Swan Pack ad campaign. The shooting took place at the David Koch Theater in Lincoln Center, where the dancers presented the new Swan collection both on stage and behind the scenes. “Ballet develops the willpower of a person both on stage and beyond,” commented New York City Ballet ballet dancer Mimi Stalker. - You must find inspiration in yourself, always strive to become even better and not recognize your shortcomings as given. This is a challenge to itself. ”