American fashion designer Alexander Van and Adidas teamed up to create a sports collection. But this fifth collaboration of a designer and a sports brand has taken a new turn, dance was paramount.
For this, Alexander Weng plunged into the aesthetics of gymnastics and aerobics in the 80s. and offered a collection suitable both for sports and for parties in nightclubs. The collection includes clothing, accessories and three shoe models. The color palette of the collection is dominated by deep blacks, which perfectly combine with silver, blue and white.
The collaboration establishes a new logo that combines the logo of a German brand and the name of an American designer in combination with an inverted Adidas shamrock. New branding is present on oversized hoodies, on a scarf and other accessories.
Alexander Wang suggested a rather futuristic design for the sneakers, the shoe model is a single monolithic piece that is divided into two parts by color - a silver top and a black bottom. A series of accessories, which includes caps, bags and socks, complements the collection, enriching it with new design elements.
The Adidas x Alexander Wang collection is already available in the Adidas and Alexandre Wang online stores.