Rieker
Sneakers with the symbols of the World Cup-2018 are sold through the Zenden chain of stores
26.06.2017 8613

Sneakers with the symbols of the World Cup-2018 are sold through the Zenden chain of stores

Zenden has entered into an agreement to market the official products of the 2018 World Cup. The first batch of products with the symbols of the World Cup 2018 appeared on the shelves of more than 160 Zenden stores in December.

Zenden Group entered into an agreement with FIFA's official licensee, Megalysense Entertainment, which provides for the implementation of the licensed retail program of the Confederations Cup - 2017 and the World Cup - 2018 in Russia (World Cup-2018).

Customers will have access to about 50 headings. A collection of FIFA shoes will be presented in stores by individual corners and islands, and in the 25 showcases,% of the space is planned to be allocated for appropriate advertising. Retail prices for sneakers and sneakers will vary from 1000 to 2700 rubles, depending on the material used.

“The World Cup in Russia will not only be a unique sporting event for our citizens. Along with the Winter Olympics in Sochi, for guests from all over the world it will become a great sporting event. That is why we tried so that his particle could come to every house. And in the form of a quality product, in our case, shoes with the symbols of the World Cup-2018, was available to the widest possible range of people. Including for those who for one reason or another are far from football or live in cities where matches will not take place. Now our stores are present in 116 cities of Russia, ”commented the president and founder of the Zenden Group, Andrei Pavlov.  

Zenden Group is a Russian diversified manufacturing holding on a federal scale. The group manages an extensive retail network that includes Zenden, Thomas Munz and Mascotte shoe stores, several shoe sites and a shopping center.

The Zenden Group has entered into an agreement to distribute the official products of the 2018 FIFA World Cup. The first batch of products with the 2018 World Cup logo appeared on the shelves of more than 160 ...
3.3
5
1
1
Rating

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 53

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 53

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 134

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 142

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 151
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning