Zenden has entered into an agreement to market the official products of the 2018 World Cup. The first batch of products with the symbols of the World Cup 2018 appeared on the shelves of more than 160 Zenden stores in December.
Zenden Group entered into an agreement with FIFA's official licensee, Megalysense Entertainment, which provides for the implementation of the licensed retail program of the Confederations Cup - 2017 and the World Cup - 2018 in Russia (World Cup-2018).
Customers will have access to about 50 headings. A collection of FIFA shoes will be presented in stores by individual corners and islands, and in the 25 showcases,% of the space is planned to be allocated for appropriate advertising. Retail prices for sneakers and sneakers will vary from 1000 to 2700 rubles, depending on the material used.
“The World Cup in Russia will not only be a unique sporting event for our citizens. Along with the Winter Olympics in Sochi, for guests from all over the world it will become a great sporting event. That is why we tried so that his particle could come to every house. And in the form of a quality product, in our case, shoes with the symbols of the World Cup-2018, was available to the widest possible range of people. Including for those who for one reason or another are far from football or live in cities where matches will not take place. Now our stores are present in 116 cities of Russia, ”commented the president and founder of the Zenden Group, Andrei Pavlov.
Zenden Group is a Russian diversified manufacturing holding on a federal scale. The group manages an extensive retail network that includes Zenden, Thomas Munz and Mascotte shoe stores, several shoe sites and a shopping center.