Sneakers reached the top
18.06.2019 1936

Sneakers reached the top

At the end of May, a book by Nicholas C. Smith, Sneakers, was published by Bombora-Exmo Publishing House. The history of iconic shoes step by step. " By mid-June, she entered the top ratings in the category of fashion books.

The book provides a lot of interesting statistics. Thus, according to forecasts by Euromonitor International, by the 2020 year, the market for footwear for sports and leisure in Russia should reach a volume of 153,4 billion rubles.

According to the latter, the market for reselling sneakers (rare and collection models) exceeded the level of $ 2016 billion in the USA back in the 1 year. The global market was valued at $ 9 billion. It is characteristic that we are not talking about banal resale of unnecessary things, but debugged an industry that grew out of a circle of sports and fashion shoe fans. In the original, by the way, Smith's chronicles are called “Kicks. The Great American Story of Sneakers ”and indeed: it's a great story.

Smith's Chronicle is light and full of amazing facts. Facts about the connection of tourism with the industrial revolution; traveling salesman with the most famous model of sneakers; orthopedic insoles and the success of Air Jordan; grilled octopus and Onitsuka cross-country soles.

 

At the end of May, the publishing house Bombora-Exmo published a book by Nicholas K. Smith “Sneakers. The history of the cult footwear step by step. By mid-June, she entered the top ratings in the category of books about ...
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