The 84 exhibition MICAM will be held in Milan from 17 to 20 September at the Fiera Milano (Rho) exhibition complex. For the first time, the last day of MICAM will coincide with the first day of Milan Fashion Week.
Major fashion brands such as Fendi, Salvatore Ferragamo, Gucci, Prada, Tod's, Giorgio Armani, Jimmy Choo, Sergio Rossi and Ermenegildo Zegna have already confirmed their presence at MICAM.
During the exhibition, fashionable shoe brands open pop-up shops and show rooms in Milan, and organize special presentation parties for buyers. In particular, one such party will take place on the opening day of the exhibition on September 17 at the Louvre Fashion Agency showroom, where new collections by Vivienne Westwood, Antonio Marras, Marras Island, Ermanno Scervino, Francesca Mambrini, Bianchi and Nardi, Alessandro dell'Acqua will be presented to buyers. Paola d'Arcano, Stella Jean, Gianpaolo Viozzi, Ooio, OXS, Sofia M, ARUMì, Ottaviani, Padovan Milan, Botticelli, Viktor and Rolf and other brands.