New shopping and entertainment complex (TRK) with a total area of 115 thousand square meters. m in the Primorsky district of St. Petersburg is planned to open in the fourth quarter of 2014 year.
The complex, which is a fashion center with 65 thousand square meters. m of rented area, will be located at Kolomyazhsky proezd, 22, in minute availability from the Pionerskaya metro station.
The developer of the fashion center is the Alice construction corporation, which has replaced the original concept of the project for the development of the territory of the former Rus cinema center, acquired last year. Initially, the company intended to build housing on this territory, but it would be almost impossible to coordinate a housing project with the current urban development policy of the authorities, market participants explain the actions of the developer, and the unfinished building that has been standing by the metro for a quarter of a century could “hang” for another several years.
The site under the unfinished cinema center "Rus" was purchased in June last year from a religious organization of evangelical Christians in the spirit of the apostles "Mission" Good News ". The value of the transaction was not disclosed, but, according to ARIN, it could amount to $ 20-22 million. In total, it was planned to build about 3 thousand square meters on a site in 80 ha. m of real estate - Broadcasting Company on 20 thousand square meters m and a residential complex of comfort class on 60 thousand square meters. m. The plot according to the general plan and the rules of land use and development belonged to zone D (business development with conditionally permitted housing). But plans related to housing had to be abandoned.
As tenants, the owners of the shopping and entertainment complex hope to attract more than 170 operators, among which there will be federal and international brands.
In the shopping and entertainment center, it is planned to place a grocery supermarket, a department store for children's goods, a department store for sports goods, a multiplex cinema and a fitness center with a total area of 13 thousand square meters.
Also in the complex will appear 12 kitchen concepts within the food court, modern city cafes and restaurants, as well as underground parking and open parking lots at 1,2 for thousands of parking spaces.
According to Vladimir Sergunin, Director of Investment and Consulting at Colliers International St. Petersburg, the volume of investments in the fuel dispenser project will amount to $ 150-200 million, and the payback period is at least five years.
On the other hand, now the Primorsky district is very competitive without this complex. This region is on one of the leading positions in terms of providing the population with retail space, there is no shortage of them. With a truly competent concept and filling with tenants, the project will attract some consumers from the trading zone of the Komendantsky Prospekt metro station, however, the scale of the project carries risks, analysts say. According to ARIN, about 17% of all St. Petersburg retail space is concentrated in the district. The level of provision with retail space in the Primorsky district is 1351 sq. m on 1000 people. The vacancy rate on average in the district is 3%, writes the magazine “Trading Practice”.