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The cult brand of shoes and accessories Jimmy Choo celebrated its 15 anniversary with an exhibition in Moscow
01.12.2011 3666

The cult brand of shoes and accessories Jimmy Choo celebrated its 15 anniversary with an exhibition in Moscow

In November, a retrospective exhibition of the best models of the Jimmy Choo brand opened at the residence of the British ambassador in Moscow.

The exhibition featured 15 pairs of iconic shoes from the brand's archives, as well as a new capsule collection ICONS - their modern interpretation. For example, models such as the Feather, immortalized in Sex and the City by Carrie Bradshaw, could be seen exclaiming, “I've lost my Choo!”; Macy - open shoes made of satin, in which Natalie Portman recently received an Oscar, or Fleur shoes, in which the founder of the brand Tamara Mellon received her Order of the British Empire. The guests of the event were greeted by the Minister-Counselor for Economic Affairs of the British Embassy in Moscow Carolyn Wilson and the President of the Li-Lu showroom, the official agent of Jimmy Choo in Russia, Oksana Bondarenko.

Multimedia guides of the exposition invited visitors to travel through time, telling about the sources of inspiration for each pair of shoes and its significance in the history of the company. The exclusive design of the exhibition space was complemented by the film of Marcus Werner projected onto the walls and music by Dj Eva.

In addition to the shoes themselves, the JIMMY CHOO XV anniversary album was presented at the exhibition. This limited edition is a complete anthology of iconic Jimmy Choo creations featured in photographs by artists such as Mario Testino and Terry Richardson. The album will be available in Jimmy Choo stores around the world, including in the brand's Moscow boutique. All proceeds from the sale will be donated to the Jimmy Choo Foundation.

Jimmy Chu, a Chinese by birth, began manufacturing shoes in 1986. Then the future cult designer worked in the building of the old London hospital in the East End. Two years later, celebrities began to visit him, among whom was Princess Diana. But if there weren’t stellar fashion designers among Jimmy Choo’s clients, all the same, the designer’s unique style of shoe would sooner or later win the catwalks. The brand itself was founded in 1996 in collaboration with fashion designer Tamara Mellon. About this site rbc.ru writes.

In November, a retrospective exhibition of the best models of the Jimmy Choo brand opened at the residence of the British ambassador in Moscow.
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