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The cult brand of shoes and accessories Jimmy Choo celebrated its 15 anniversary with an exhibition in Moscow
01.12.2011 3613

The cult brand of shoes and accessories Jimmy Choo celebrated its 15 anniversary with an exhibition in Moscow

In November, a retrospective exhibition of the best models of the Jimmy Choo brand opened at the residence of the British ambassador in Moscow.

15 pairs of iconic shoes from the brand’s archives, as well as the new ICONS capsule collection, their modern interpretation, were presented at the exposition. For example, you could see models like Feather, immortalized in “Sex and the City” by Carrie Bradshaw, exclaiming: “I lost my Choo!”; Macy - open satin shoes, in those recently received an Oscar by Natalie Portman, or Fleur shoes, in which brand founder Tamara Mellon received her Order of the British Empire. The event was greeted by Caroline Wilson, Economic Advisor and Envoy for the British Embassy in Moscow, and Oksana Bondarenko, President of the Li-Lou showroom, the official agent of the Jimmy Choo brand in Russia.

Multimedia guides of the exposition invited visitors to travel through time, telling about the sources of inspiration for each pair of shoes and its significance in the history of the company. The exclusive design of the exhibition space was complemented by the film of Marcus Werner projected onto the walls and music by Dj Eva.

In addition to the shoes themselves, the anniversary album JIMMY CHOO XV was presented at the exhibition. The limited edition edition is a complete anthology of iconic creations by Jimmy Choo, featured in photographs by artists such as Mario Testino and Terry Richardson. The album will be available at Jimmy Choo stores around the world, including the Moscow brand boutique. All proceeds from the sale will be donated to the Jimmy Choo Foundation.

Jimmy Chu, a Chinese by birth, began manufacturing shoes in 1986. Then the future cult designer worked in the building of the old London hospital in the East End. Two years later, celebrities began to visit him, among whom was Princess Diana. But if there weren’t stellar fashion designers among Jimmy Choo’s clients, all the same, the designer’s unique style of shoe would sooner or later win the catwalks. The brand itself was founded in 1996 in collaboration with fashion designer Tamara Mellon. About this site rbc.ru writes.

In November, a retrospective exhibition of the best models of the Jimmy Choo brand opened at the residence of the British ambassador in Moscow.
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