The management of a large shoe store Shoes Shoes Shoes, located in Kuala Lumpur, Malaysia, has launched a marketing campaign called Shoe Dating. The store has teamed up with major dating site Lunch Actually to pair women obsessed with fashionable shoes (like in Sex and the City) with single men who are willing to pay for designer shoes from Manolo Blahnik (or whatever) in exchange for a date.
The technology is simple. A man registers on a dating site and can choose twenty pairs of shoes in the Shoes Shoes Shoes online store, in which he would like to see a beautiful stranger. And undertakes to pay from 10 to 100 of their cost. When a woman buys a pair of shoes in a Shoes Shoes Shoes store, she can go to the Internet, look through the personal pages of potential "sponsors" and choose the most attractive one. The chosen one pays for the purchase and goes on a date. Agree that buying shoes is a great reason to start a new relationship!