KupiVIP.ru goes to Kazakhstan
19.12.2014 3737

KupiVIP.ru goes to Kazakhstan

KupiVIP.ru holding strengthens its position in Kazakhstan by opening an office in the southern capital of the country - the city of Alma-Ata. This is a strategically important decision for the development of a key marketplace model of the company, which allows to expand the geography of sales, diversify demand and strengthen the market position of the CIS countries.

The office in Kazakhstan will have functions to strengthen the KupiVIP.ru brand in the country, generate demand and increase the share of KupiVIP in this fashion market. According to the forecasts of the company's analysts, the opening of the office will increase the share of sales in this region and by the end of the 2015 year reach 10 percent of the total turnover.

KupiVIP seeks to cooperate with local manufacturers and designers, therefore, it is possible that the goods of local players will appear on the site KupiVIP.kz soon.

Yulia Zemlikhanova has been appointed director of the Kazakhstan office. “We see an increase in customer interest in the online store,” says Yulia. - Therefore, first of all, we plan to improve the quality of services provided to our customers: speed up delivery, launch the possibility of cashless payments, and expand the number of key partners. In terms of consumer preferences, the Kazakhstani online fashion market is very similar to the Russian one: people are also interested in well-known brands, with pleasure they follow discounts and new and promotions. "

“Opening an office in Kazakhstan is the first step in our international expansion. We plan for the next year to seriously expand the geography of sales, to enter the markets of Ukraine, Armenia, and later Abkhazia and Kyrgyzstan in order to cover the entire territory of the CIS, - comments Vladimir Kholyaznikov, General Director of the KupiVIP.ru holding. - As a business, we are in good shape, and we will continue to actively develop next year, despite the problems in the economy. We are confident that our business model is very stable, and especially in times of crisis attracts a lot of consumer attention. "

KupiVIP.ru holding strengthens its position in Kazakhstan by opening an office in the southern capital of the country - the city of Alma-Ata. This is a strategically important decision for the development of a key marketplace model of the company, ...
5
1
Rating

Latest News

Clarks to cut 150 more jobs

Due to growing losses, the British shoe manufacturer Clarks intends to reduce staff. A reduction of 150 office jobs is planned. Clarks closed 2023 positions in 103, writes...
24.06.2024 118

Expo Riva Schuh attracted more than 9000 visitors

In the Italian Riva del Garda, from June 15 to 18, the 101st exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags was held. The exhibition featured 1300 exhibitors from 40 countries (80% came from abroad). Event…
23.06.2024 165

Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 405

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 471

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 519
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning