KupiVIP.ru goes to Kazakhstan
KupiVIP.ru holding strengthens its position in Kazakhstan by opening an office in the southern capital of the country - the city of Alma-Ata. This is a strategically important decision for the development of a key marketplace model of the company, which allows to expand the geography of sales, diversify demand and strengthen the market position of the CIS countries.
The office in Kazakhstan will have functions to strengthen the KupiVIP.ru brand in the country, generate demand and increase the share of KupiVIP in this fashion market. According to the forecasts of the company's analysts, the opening of the office will increase the share of sales in this region and by the end of the 2015 year reach 10 percent of the total turnover.
KupiVIP seeks to cooperate with local manufacturers and designers, therefore, it is possible that the goods of local players will appear on the site KupiVIP.kz soon.
Yulia Zemlikhanova has been appointed director of the Kazakhstan office. “We see an increase in customer interest in the online store,” says Yulia. - Therefore, first of all, we plan to improve the quality of services provided to our customers: speed up delivery, launch the possibility of cashless payments, and expand the number of key partners. In terms of consumer preferences, the Kazakhstani online fashion market is very similar to the Russian one: people are also interested in well-known brands, with pleasure they follow discounts and new and promotions. "
“Opening an office in Kazakhstan is the first step in our international expansion. We plan for the next year to seriously expand the geography of sales, to enter the markets of Ukraine, Armenia, and later Abkhazia and Kyrgyzstan in order to cover the entire territory of the CIS, - comments Vladimir Kholyaznikov, General Director of the KupiVIP.ru holding. - As a business, we are in good shape, and we will continue to actively develop next year, despite the problems in the economy. We are confident that our business model is very stable, and especially in times of crisis attracts a lot of consumer attention. "
KupiVIP.ru holding strengthens its position in Kazakhstan by opening an office in the southern capital of the country - the city of Alma-Ata. This is a strategically important decision for the development of a key marketplace model of the company, ...
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