Soho
KupiVIP.ru bought Sapato.ru
23.04.2015 4742

KupiVIP.ru bought Sapato.ru

KupiVIP.ru announced the purchase of an online store Sapato.ru, specializing in the online sale of shoes and accessories, from Ozon Group.

The acquisition of Sapato.ru will help KupiVIP strengthen its market position by expanding its active customer base. It is reported that KupiVIP.ru plans to significantly increase the range at Sapato.ru, using its many years of expertise in international procurement in the field of fashion.

Within the KupiVIP Group, Sapato.ru will operate as a separate online store, while using the existing KupiVIP infrastructure for the purchase, processing and delivery of goods. The format for purchasing products and customer service will be transferred to the traditional store mode. At the same time, the operating capacities of KupiVIP.ru - its own delivery service, call center and logistics center - will be used for customer service and delivery.

Technical integration of Sapato.ru will take place with the help of the service unit KupiVIP Ecommerce Services, which currently operates 15 online stores in Russia.

KupiVIP plans to integrate quickly and efficiently and continue to provide customer service without interruption.

“We are convinced that the purchase of Sapato.ru will allow us to reach a new level of development,” commented Vladimir Kolyaznikov, General Director of KupiVIP.ru. - The KupiVIP business is now in the active growth stage. Revenue growth indicators in 2014 and reaching profitability at the beginning of 2015 give us the opportunity to reinvest income in promising projects. By adding Sapato.ru to our portfolio, we are acquiring a strong and recognizable consumer brand that will work on the already existing well-functioning infrastructure. We are confident that this step will allow us to strengthen the key indicators of the KupiVIP business. "

The decision to sell Sapato.ru by the Ozon Group is due to the fact that Sapato.ru duplicates projects within the same group of companies. Sapato.ru online store is somewhat identical to the Ozon.ru project, offering customers clothes, shoes and accessories online. The main focus of the company today is Ozon.ru. Therefore, the management decided to sell the business of Sapato.ru to the most relevant company operating in the fashion segment - KupiVIP.ru.

The Sapato.ru project was launched in June 2010. The store is visited by over 2,5 million users per month. Over the 2014 year, Sapato.ru completed about 500 000 thousand orders.

KupiVIP.ru announced the purchase from Ozon Group of the online store Sapato.ru, specializing in the online sale of shoes and ...
5
1
Rating

Latest News

Golden Goose acquires its main sneaker supplier

On Wednesday, Golden Goose, known for its Superstar sneakers, announced the acquisition of Italian Fashion Team, the main supplier and manufacturer of luxury sneaker brand Golden Goose. The amount of the deal was not disclosed...
06.10.2022 133

Kari adds new product categories to the range of family hypermarkets

Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, the three well-established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - ...
06.10.2022 133

Bikkembergs released a collection of his own hits from 1990 and 2000.

Antwerp-born fashion brand Bikkembergs has launched an archival project, a collection of fifty-three items from the past. “These are things that don’t need to be updated to make people like them, they just need to be redone…
05.10.2022 153

JamilCo to add three Turkish brands to its portfolio

JamilCo, one of the largest Russian distributors in the fashion segment, whose portfolio includes such brands as Timberland, New Balance, DKNY, Escada and others, is going to introduce three new Turkish brands to the Russian market –…
05.10.2022 340

New Balance and Aimé Leon Dore launch 650R in new colorways

New Balance's iconic collaboration with young New York-based streetwear menswear brand Aimé Leon Dore continues. Brands have decided to release the classic silhouette of the 650R sneaker in new colorways.
04.10.2022 300
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning