KupiVIP.ru announced the purchase of an online store Sapato.ru, specializing in the online sale of shoes and accessories, from Ozon Group.
The acquisition of Sapato.ru will help KupiVIP strengthen its market position by expanding its active customer base. It is reported that KupiVIP.ru plans to significantly increase the range at Sapato.ru, using its many years of expertise in international procurement in the field of fashion.
Within the KupiVIP Group, Sapato.ru will operate as a separate online store, while using the existing KupiVIP infrastructure for the purchase, processing and delivery of goods. The format for purchasing products and customer service will be transferred to the traditional store mode. At the same time, the operating capacities of KupiVIP.ru - its own delivery service, call center and logistics center - will be used for customer service and delivery.
Technical integration of Sapato.ru will take place with the help of the service unit KupiVIP Ecommerce Services, which currently operates 15 online stores in Russia.
KupiVIP plans to integrate quickly and efficiently and continue to provide customer service without interruption.
“We are convinced that the purchase of Sapato.ru will allow us to reach a new level of development,” commented Vladimir Kolyaznikov, General Director of KupiVIP.ru. - The KupiVIP business is now in the active growth stage. Revenue growth indicators in 2014 and reaching profitability at the beginning of 2015 give us the opportunity to reinvest income in promising projects. By adding Sapato.ru to our portfolio, we are acquiring a strong and recognizable consumer brand that will work on the already existing well-functioning infrastructure. We are confident that this step will allow us to strengthen the key indicators of the KupiVIP business. "
The decision to sell Sapato.ru by the Ozon Group is due to the fact that Sapato.ru duplicates projects within the same group of companies. Sapato.ru online store is somewhat identical to the Ozon.ru project, offering customers clothes, shoes and accessories online. The main focus of the company today is Ozon.ru. Therefore, the management decided to sell the business of Sapato.ru to the most relevant company operating in the fashion segment - KupiVIP.ru.
The Sapato.ru project was launched in June 2010. The store is visited by over 2,5 million users per month. Over the 2014 year, Sapato.ru completed about 500 000 thousand orders.