Soho optimizes pricing
12.08.2014 3119 optimizes pricing

The holding acquired a startup, which is a technological platform that, based on computer vision algorithms and analytics, allows its users to efficiently work with product catalogs of various online stores in the clothing, footwear, accessories segment. Including finding unique and complementary products. The whole Price3d team moved to the holding.

“The Price3d team has developed a unique platform for working with goods from various online stores in the clothing and footwear segment,” says Vladimir Kholyaznikov, CEO of the holding. “This will allow us to be more intelligent in our pricing processes and will help in negotiations with suppliers. This means that soon we will be able to make even more attractive offers to our clients. As a stock trader, we consider the pricing competence to be one of the key ones in our company and intend to continue investing in this area. " was founded in October 2013 by Oleg Naumov and Dmitry Dirin. Now the project has one of the largest databases of goods in the segment of clothing, footwear, accessories. “Pricing in this segment has always been very opaque, especially in Russia,” says Oleg Naumov, co-founder of “Using a data-driven approach, we have made significant progress in terms of product cataloging and pricing in this segment. Over the past few years, the clothing, footwear segment has become the second largest segment in the e-commerce market in Russia. I am confident that it will continue to develop. " Holding acquired Startup, which is a technology platform that, based on computer vision and analytics algorithms, allows its users to work effectively with ...

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