The online retailer of clothes and shoes KupiVip.ru rebranded. The logo, site design, corporate identity of the company has changed.
The main colors are black, red and gold. Black color is a symbol of elite membership, high status and impeccable taste, the authors say. Red is the color of passion, fashion and vibrant emotions. Gold is the color of luxury, aristocracy.
The retailer’s new logo has included the crown sign, which also refers to the main idea of the online store: every woman is a queen.
Carrying out rebranding, the company strove to create a new bright and memorable style that customers will associate with fashion, high-quality brands and profitable shopping.