Kuznetsk shoe factory introduced a unique line of orthopedic shoes for preschoolers
At the international exhibition "Mosshoes" "Kuznetsk Shoe Factory" presented a unique line of orthopedic footwear for preschoolers - "Ortho-KOF".
The Ortho-KOF line in the new model range of the Kuznetsk shoe factory will be represented by a new generation of orthopedic footwear. These are sandals for boys and girls of preschool age. The size range of the Ortho-KOF line is from 18 to 30 sizes. In addition to the modern author's design, the distinctive features of Ortho-KOF footwear are a hard high heel counter, ankle fixation, an insole with a ply pad and an orthopedic sole with arch support.
The new designer spring-summer 2012 collection, which is also presented at the Mosshoes exhibition, is made of genuine leather, the sole is made of high-quality modern material - thermoplastic elastomer. The size range of models covers all age groups - from 18 to 39 sizes. This is the second spring-summer designer collection of the Kuznetsk shoe factory. The exhibition also announced a new winter collection of the factory, made of high-tech nonwovens. New convenient packaging has been created for shoes, a bar-coding system has been introduced.
The production capacities of the Kuznetsk shoe factory make it possible to produce up to 150 thousand pairs of shoes per year from the model range of new collections, while not reducing production volumes for other orders. This year, the factory began modernization of production, now the active retrofitting of the main technological cycles with modern equipment is ongoing, which will significantly increase production volumes, as well as guarantee high quality products, according to the factory.
Currently, with the support of the government of the Penza region and with the participation of the main dealers of the factory, a project is being developed to create a branded retail network of the factory in Russia.
At the international exhibition "Mosshoes" "Kuznetsk Shoe Factory" presented a unique line of orthopedic footwear for preschoolers - ...
The PUMA Suede House pop-up space became a highlight of Paris Fashion Week.
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The theme of the Louis Vuitton FW'26 collection is "Timeless" - a new take on the time-tested.
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Converse unveiled a collection for Valentine's Day.
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SELA has released a men's collection in collaboration with Soyuzmultfilm.
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Jaden Smith presented his first collection for Christian Louboutin.
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
SOHO Fashion Group: 20 years of sustainable growth and collaboration with global brands
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Just a month until the Euro Shoes exhibition in Moscow!
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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Clarks: 200 years of quality, style and innovation
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New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
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The cyclicality of fashion and its impact on the financial results of the fashion business
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
