Lacoste has released an app that allows the user to try on shoes without wearing them using 3D scanning augmented reality technology. Lacoste claims their app is the first in its segment. It can be used at the manufacturer's points of sale. The product was developed by Engine Creative agency.
For a virtual fitting, it will be enough for the buyer to put his foot in the center of a special drawing in the store and scan the resulting composition using a smartphone. After that, the application will do the rest of the work and demonstrate how the sneakers look on the foot, as well as show information about other models of the series
The company expects users to share information about footwear on social networks. In addition, the application will have to speed up the purchase process, as consumers do not have to wait until the store sales assistant will pay attention to it, as well as spend time trying on.
The new technology will be used in Lacoste branded boutiques and in the company's corners in shopping centers. Users were promised that the application will receive updates as new models of Lacoste sneakers are released.