Soho
Lacoste will pick up shoes without trying on
31.07.2014 5233

Lacoste will pick up shoes without trying on

Lacoste has released an app that allows the user to try on shoes without wearing them using 3D scanning augmented reality technology. Lacoste claims their app is the first in its segment. It can be used at the manufacturer's points of sale. The product was developed by Engine Creative agency.

For a virtual fitting, it will be enough for the buyer to put his foot in the center of a special drawing in the store and scan the resulting composition using a smartphone. After that, the application will do the rest of the work and demonstrate how the sneakers look on the foot, as well as show information about other models of the series

The company expects users to share information about footwear on social networks. In addition, the application will have to speed up the purchase process, as consumers do not have to wait until the store sales assistant will pay attention to it, as well as spend time trying on.

The new technology will be used in Lacoste branded boutiques and in the company's corners in shopping centers. Users were promised that the application will receive updates as new models of Lacoste sneakers are released.

Lacoste has released an app that allows the user to try on shoes without wearing them, using augmented reality technology with ...
5
1
Rating

Latest News

Gigi Hadid Appears in Boss Campaign

American supermodel Gigi Hadid presented a new collection of the German fashion brand Boss. In the campaign photo, Hadid is dressed in a black loose-fitting pantsuit, on the model's feet are black sandals from the brand's new women's spring collection ...
27.01.2023 33

Ermenegildo Zegna Group reports 2022% revenue growth in 15,5

Italian group Ermenegildo Zegna ended 2022 with a 15,5% increase in revenue, although business results were impacted by anti-covid restrictions in the Bolshoi…
26.01.2023 278

In the new Coccinelle advertising campaign - Italy, femininity and the scent of the night

The new advertising campaign of the Italian brand of bags and accessories Coccinelle, #ALLABOUTUS is the third joint project of photographer Giampaolo Sgura and one of the most influential people in the fashion world, a freelance editor and creative director…
26.01.2023 306

Kotofey is going to open about 40 new stores in 2023

The brand of children's shoes and clothes "Kotofey" continues the active development of its retail network and enters foreign markets. In 2022, 24 new stores opened under the Kotofey brand, including the first outlets in Belarus. In 2023…
25.01.2023 282

In 2022, 13 new brands appeared on the St. Petersburg market

The activity of retailers in terms of launching new stores in St. Petersburg last year remained at the level of 2021. According to the estimates of the consulting company Nikoliers, about 150 stores have opened in the city's shopping centers, and almost ...
24.01.2023 430
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning