On December 21, in the capital's Paveletskaya Plaza shopping center, a new flagship boutique of the French brand Lacoste was opened. The flagship, with an area of 439 square meters, has become the largest Lacoste retail space in Russia. The boutique is open in a new design concept and presents an expanded range of clothing and footwear from the brand.
A fundamentally new design concept makes the Lacoste flagship different from its other boutiques. The dressing rooms are capsule-shaped, and the showcases are stylized to resemble crocodile scales - the Lacoste symbol on its logo.In the first days of the boutique's operation, from December 24 to 26, a quest with the opportunity to win souvenirs from the brand will be held in the retail space for visitors, as well as a thematic photo zone and zones where it will be possible to customize clothes and shoes, and pack gifts. Everyone will be able to taste herbal and fruit tea and coffee with various toppings, as well as read Peanuts comics, the characters of which appeared on the brand's models as part of a recent collaboration. The clothing customization option will be available in the boutique on an ongoing basis.