On December 21, in the capital's Paveletskaya Plaza shopping center, a new flagship boutique of the French brand Lacoste was opened. The flagship, with an area of 439 square meters, has become the largest Lacoste retail space in Russia. The boutique is open in a new design concept and presents an expanded range of clothing and footwear from the brand.
A fundamentally new design concept makes Lacoste's flagship unlike its other boutiques. Fitting rooms are shaped like capsules, and the windows are stylized as crocodile scales - the symbol of Lacoste, located on its logo. In the first days of the boutique, from December 24 to 26, a quest will be held in the retail space for visitors with the opportunity to win souvenirs from the brand, the boutique will also house a themed photo zone and zones where you can customize clothes and shoes, and wrap gifts. Everyone will be able to try herbal and fruit teas and coffees with various toppings, as well as read Peanuts comics, the characters of which appeared on the brand's models as part of a recent collaboration. The clothing customization option will be available in the boutique on a permanent basis.
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