Lacoste introduced an updated retail format
Lacoste, a French sportswear and footwear brand, has introduced a new design concept for its retail. The update aims to strengthen the brand’s position in the premium segment.
Representatives of the French brand remember well the passion of tennis for the founder of the brand Lacoste, Rene Lacoste. This fact served as a starting point in creating the Lacoste corporate identity and is taken into account when creating the corporate design of the store.
“The new Lacoste store was created to give a unique customer experience. This is a synthesis of the brand and its creator Rene Lacoste in one place: Club. The atmosphere of the Club is felt even before the entrance. The open plan, which lets in the sunlight, resembles a tennis court - a green concrete panel is a hint of the wall for Rene Lacoste's training, ”says Thierry Gibert, Lacoste CEO.
At the entrance, the eye falls on the area dedicated to the brand's iconic product - polo shirt. The giant wall shows off an impressive line of polo shirts (colors, silhouettes, sizes and latest arrivals).
The curved-shaped stand, designed as the main feature, offers the client a unique space that contributes to a relaxed atmosphere, while comfortable seating adds a finishing touch to the decor.
A sunlit space where white and green meet, symbolic colors of the brand, will send you to the Lacoste universe. Natural wood and perforated leather resemble the Lacoste tennis racket.
In the store’s space there is a large number of corners where you can find a collection of men's sports line, shirts, men's casual clothes, shoes, accessories, women's collection, leather goods, children's collection.
The new retail design emphasizes the brand’s heritage, showing shoppers Lacoste’s history spanning nearly 85 years.
The French sportswear brand Lacoste has presented a new design concept for its retail. The update is aimed at strengthening the brand's position in the segment ...
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