Lacoste introduced an updated retail format
13.02.2019 4481

Lacoste introduced an updated retail format

Lacoste, a French sportswear and footwear brand, has introduced a new design concept for its retail. The update aims to strengthen the brand’s position in the premium segment.

Representatives of the French brand remember well the passion of tennis for the founder of the brand Lacoste, Rene Lacoste. This fact served as a starting point in creating the Lacoste corporate identity and is taken into account when creating the corporate design of the store.

“The new Lacoste store was created to give a unique customer experience. This is a synthesis of the brand and its creator Rene Lacoste in one place: Club. The atmosphere of the Club is felt even before the entrance. The open plan, which lets in the sunlight, resembles a tennis court - a green concrete panel is a hint of the wall for Rene Lacoste's training, ”says Thierry Gibert, Lacoste CEO.

At the entrance, the eye falls on the area dedicated to the brand's iconic product - polo shirt. The giant wall shows off an impressive line of polo shirts (colors, silhouettes, sizes and latest arrivals).

The curved-shaped stand, designed as the main feature, offers the client a unique space that contributes to a relaxed atmosphere, while comfortable seating adds a finishing touch to the decor.

A sunlit space where white and green meet, symbolic colors of the brand, will send you to the Lacoste universe. Natural wood and perforated leather resemble the Lacoste tennis racket.

In the store’s space there is a large number of corners where you can find a collection of men's sports line, shirts, men's casual clothes, shoes, accessories, women's collection, leather goods, children's collection.

The new retail design emphasizes the brand’s heritage, showing shoppers Lacoste’s history spanning nearly 85 years.

The French sportswear brand Lacoste has presented a new design concept for its retail. The update is aimed at strengthening the brand's position in the segment ...
3.56
5
1
3
Rating

Latest News

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 152

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 465

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 547

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 694

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 593
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning