One of the leaders of the Russian e-commerce store Lamoda for the first time unveiled its financial results. Lamoda's turnover in 2013 amounted to 5,15 billion rubles, which is 249% more than a year earlier (1,476 billion), but EBITDA was negative: -1,92 billion rubles. EBITDA margin improved from -109% in 2012 to -37%. This was facilitated, in particular, by a reduction in marketing costs from 60% to 25% of net revenue. But in 2013, the company also continued to invest, primarily in the logistics infrastructure necessary for delivery to the regions, which led to an increase in costs, as a result of which Lamoda's net loss in 2013 reached 1,7 billion against 1,37 billion rubles. a year earlier.
The company is currently owned by the Zamver brothers (52,3%), Kinnevik (18,1%), United Internet (10,4%), Philippine Long Distance Telephone (8,4%), and Access. Industries Leonard Blavatnik (8,3%) intends to place 32,9 million shares in the range of 35,5-42,5 euros per share and thus receive 1,17-1,4 billion euros as a result of IPO.