Lamoda decided to focus on niche marketing. On the territory of Loft 1905, an online retailer held an IT-girls edition 2 party, which was attended by female entrepreneurs and IT specialists, the company said.
The central event of the event was a fashion show, in which IT experts and entrepreneurs took part.
For the guests of the party there was a food market where dishes and welcome cocktails from Moscow culinary startups were presented, and a Beauty zone.
Recall that Lamoda is the leading Russian online retailer of clothing, shoes, accessories, cosmetics and perfumes. The project was founded in 2011 and is led by five managing directors: Niels Tonsen, Florian Jansen, Burkhard Binder, Dominik Picker and Nils Chrestin. Today, the company employs more than 2 people. The company has its own courier service Lamoda Express.