Lamoda.ru and Nestlé launched a joint advertisement
The online store of clothes, shoes and accessories Lamoda.ru, together with Nestlé, launched an advertising project called "Update your wardrobe."
According to the terms of the project, starting September 1, each buyer of a promo pack of Nestlé Fitness cereals with a code on the inside of the package will receive a discount of 500 rubles when ordering from the Lamoda.ru online store.
In support of the promotional campaign, on October 7, a 20-second commercial "Be in shape!" Was launched. The video is based on the concept of Nestlé Fitness Zip Up, designed to show the everyday life of girls who want to maintain and maintain a slim figure. The concept was developed by advertising agency McCann, which filmed the video.
On the website of the Lamoda.ru online store, a special section "Update your wardrobe" has been launched, in which stylists have included the trendy clothes of the coming season, informational and advertising posts have been prepared in groups on social networks, and a special project has been published "How Nestlé Fitness cereal breakfasts help you to be in form? " in the print magazine Lamoda.ru, which has been distributed since October 1, 2013.
The joint promotional campaign of Nestlé and Lamoda.ru is taking place throughout Russia.
The online store of clothes, shoes and accessories Lamoda.ru, together with Nestlé, launched an advertising project called "Update your wardrobe."
Wildberries entered the markets of France, Italy and Spain
Wildberries continues to expand to the EU countries. The online retailer has launched sales in France, Italy and Spain. For buyers from these countries, platforms in national languages, as well as corresponding mobile applications on iOS and ... 24.02.2021 68
Shoes Report continues a series of video interviews with footwear market participants
For the upcoming Euro Shoes Premiere Collection exhibition, several new video interviews with representatives of the shoe business are being released on the Shoes Report magazine's Youtube channel. Fresh publication - an interview with the CEO of Caprice Vostok ... 22.02.2021 269
Geox unveils innovative Zero Shock technology
The Italian brand Geox continues to drive technological innovation in footwear. The Geox Spring-Summer 2021 collection features an ultra-tech novelty - the Spherica women's sneakers. 22.02.2021 241
Sintezia brand changed its location in Moscow
The Sintezia shoe brand store in Moscow has moved to a new site and has tripled its own retail space. Now the Moscow store of the brand born in St. Petersburg is based in the Vinzavod space and is located on two ... 21.02.2021 244
Business program at the Euro Shoes exhibition
The business program will take place on the second and third working days of the exhibition - March 2-3, the speakers will touch upon the most pressing topics and issues for the shoe retail in Russia. As in previous years, the program of seminars and trainings will be rich and very ... 21.02.2021 600
Euro Shoes premiere collection, the only industry exhibition of footwear from Europe in Russia, will take place on March 1-4 in Moscow
In early March 2021, the largest international exhibition of footwear, bags and accessories in the total look format will once again open its doors to exhibitors and guests in the capital's event hall MAIN STAGE. Despite the difficult times that many industries are going through today, including the footwear sector, all the largest European footwear brands present on the Russian market - traditional participants of Euro Shoes - confirmed their participation in the event. The companies will present collections of women's, men's and children's footwear for the fall-winter 2021/22 season.
Italian bags MARINA CREAZIONI at Euro Shoes
At the Euro Shoes exhibition, a new participant from Italy is the Trade House company, representing the MARINA CREAZIONI (Marina C.) bag brand. MARINA CREAZIONI style is the right balance between functionality, attractiveness and elegance, it is associated with a sophisticated woman who does not abandon her femininity and in every possible way demonstrates her charm in clothes and accessories.
Models and footwear collections made from plant and recycled materials have appeared on the market
More and more footwear and apparel manufacturers are joining the ranks of supporters of sustainable fashion and conscious consumption, releasing new models and entire collections from recycled, plant materials, transferring production to energy-saving and environmentally friendly technologies with reduced consumption of natural resources and reducing the share of harmful technologies.
Rendez-Vous launches neighborhood shoe store format
Today, in Mytishchi near Moscow, the Rendez-Vous chain of footwear and accessories is opening a store of a new format. The new Rendez-Vous shoe store near the house is located on the first floor of a residential building in the new Yaroslavsky residential complex.
Antelope, the legendary brand of children's shoes, will take part in the next industry exhibitions
The Antelope brand was founded in 1998 and has since become one of the most famous Russian brands of children's shoes. A significant increase in wholesales and high demand among the target audience formed the decision on the need for the brand to participate in industry exhibitions and its further promotion in Russia and abroad.
Nike has released sneakers that "shoe without hands"
The latest design of sneakers that can be shod without the help of hands was presented by the sports brand Nike.
New Balance collaborates with Jaden Smith on eco-sneakers
The sneakers, released in the collaboration between New Balance and American actor Jaden Smith, who is the brand's ambassador, will appeal to vegans.
Italian brands go to Euro Shoes
The international footwear exhibition Euro Shoes Premiere Collection is preparing to open in Moscow and announces that even more Italian footwear and accessories brands will be presented in its March session.
The Nordman factory develops online sales channels and relies on import substitution
Alexey Sorokin, marketing director of the Nordman factory, answers SR's questions. For 24 years of work, the team of a small industrial enterprise from Pskov has transformed into a large Russian enterprise and a team of specialists, which is working to create the best footwear for uncomfortable, extreme conditions. At the moment, the company has more than 570 employees. Nordman today has 3 completely different footwear lines: everyday urban footwear for adults and children, footwear for hunting and fishing, specialized work footwear with protective elements. The factory sells footwear not only in Russia, but also exports its products to the Baltic States, Belarus, Ukraine, to more than 24 countries around the world.
Dr. Martens has released a collection for Valentine's Day
To celebrate Valentine's Day, on February 14, a new collection of Dr. Martens Oxford shoes decorated with hearts is released. Available in black and a combination of black and white, the brand compiles smooth and patent leather.
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
adidas Originals has released a collaboration with Noize MC
The adidas Superstar sneakers came out in a new design, customized by the Russian rapper Noize MC.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
In 2020, the number of shopping center openings in the Russian Federation has decreased three times
About 60% of the planned volume of opening of shopping centers in the Russian Federation in 2020 has been postponed to the beginning of 2021, TASS reports, citing analytics from a major international real estate player CBRE.
Zenden Group launched a new retail format - 4: 0 store
On New Year's Eve, the Zenden Group, which operates shoe retailers Zenden, Mascotte and Thomas Munz, launched a new retail format. A store in a new concept under the Digital Fashion Lounge (FAGE) brand has opened in the capital's Kashirskaya Plaza shopping and entertainment center.
adidas and Pharrell Williams unveil the Triple Black collection
Mood color is black. adidas and Pharrell Williams have launched a new collection of clothing and footwear in monochrome black.
Marketing for a retail shoe store. How to incentivize customers to buy with gifts
In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally beneficial for both the company and the client.
New rules for the sale of goods at retail came into force
A new government decree regulating the procedure for selling goods at retail entered into force on January 1, 2021. The new Rules contain a number of useful innovations, dictated by the practice of applying the previously existing rules, which should reduce the number of consumer complaints about the actions of unscrupulous sellers.
Christian Louboutin announces orange as the "new black"
In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this year with the release of a collection of shoes and accessories, in the design of which orange plays a key role.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
