Lamoda.ru and Nestlé launched a joint advertisement
18.10.2013 4351

Lamoda.ru and Nestlé launched a joint advertisement

The online store of clothes, shoes and accessories Lamoda.ru, together with Nestlé, launched an advertising project called "Update your wardrobe."

According to the terms of the project, starting September 1, each buyer of a promo pack of Nestlé Fitness cereals with a code on the inside of the package will receive a discount of 500 rubles when ordering from the Lamoda.ru online store.

In support of the promotional campaign, on October 7, a 20-second commercial "Be in shape!" Was launched. The video is based on the concept of Nestlé Fitness Zip Up, designed to show the everyday life of girls who want to maintain and maintain a slim figure. The concept was developed by advertising agency McCann, which filmed the video.

On the website of the Lamoda.ru online store, a special section "Update your wardrobe" has been launched, in which stylists have included the trendy clothes of the coming season, informational and advertising posts have been prepared in groups on social networks, and a special project has been published "How Nestlé Fitness cereal breakfasts help you to be in form? " in the print magazine Lamoda.ru, which has been distributed since October 1, 2013.

The joint promotional campaign of Nestlé and Lamoda.ru is taking place throughout Russia.

Lamoda.ru, an online store of clothing, footwear and accessories, together with Nestlé launched an advertising project called “Refresh ...
5
1
Rating

Latest News

Ozon reduces the tariff for sales in the Fashion category

Russian online retailer Ozon seeks to increase sales of the “fashion” category on its site. To do this, from April 1, 2024, the marketplace will reduce the tariff for the sale of clothing, shoes and accessories to 13% of the price...
18.03.2024 172

PUMA has released a shoe capsule in collaboration with Formula-1

Puma and Formula 1 have launched their first joint collection since the sportswear brand became the official supplier of international automotive...
18.03.2024 162

SELECTIONS: the relevance of subsorting is increasing

From April 16 to 18, Moscow will host the selections exhibition, an outlet for off-season selection of fashion collections of clothing and accessories for retail. As in October last year, the exhibition will be located in pavilion 2.4 of the Expocentre Fairgrounds and will include…
18.03.2024 175

Jimmy Choo releases Beach 2024 collection

British footwear brand Jimmy Choo took inspiration from the beaches of the French Riviera with its Beach 2024 collection, which was unveiled last Thursday along with an accompanying advertising campaign. The capsule features a variety of shoe styles and…
17.03.2024 304

APLF 2024 International Leather Fair will be held in Hong Kong

Representatives of the global leather industry will gather in Hong Kong from 19 to 21 March. The APLF Leather & Materials exhibition is returning home, as for the past two years the event was forced to be held in Dubai, writes...
15.03.2024 401
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning