The online store of clothes, shoes and accessories Lamoda.ru, together with Nestlé, launched an advertising project called "Update your wardrobe."
According to the terms of the project, starting September 1, each buyer of a promo pack of Nestlé Fitness cereals with a code on the inside of the package will receive a discount of 500 rubles when ordering from the Lamoda.ru online store.
In support of the promotional campaign, on October 7, a 20-second commercial "Be in shape!" Was launched. The video is based on the concept of Nestlé Fitness Zip Up, designed to show the everyday life of girls who want to maintain and maintain a slim figure. The concept was developed by advertising agency McCann, which filmed the video.
On the website of the Lamoda.ru online store, a special section "Update your wardrobe" has been launched, in which stylists have included the trendy clothes of the coming season, informational and advertising posts have been prepared in groups on social networks, and a special project has been published "How Nestlé Fitness cereal breakfasts help you to be in form? " in the print magazine Lamoda.ru, which has been distributed since October 1, 2013.
The joint promotional campaign of Nestlé and Lamoda.ru is taking place throughout Russia.