Rieker
Lamoda.ru and Nestlé launched a joint advertisement
18.10.2013 3526

Lamoda.ru and Nestlé launched a joint advertisement

The online store of clothes, shoes and accessories Lamoda.ru, together with Nestlé, launched an advertising project called "Update your wardrobe."

According to the terms of the project, starting September 1, each buyer of a promo pack of Nestlé Fitness cereals with a code on the inside of the package will receive a discount of 500 rubles when ordering from the Lamoda.ru online store.

In support of the promotional campaign, on October 7, a 20-second commercial "Be in shape!" Was launched. The video is based on the concept of Nestlé Fitness Zip Up, designed to show the everyday life of girls who want to maintain and maintain a slim figure. The concept was developed by advertising agency McCann, which filmed the video.

On the website of the Lamoda.ru online store, a special section "Update your wardrobe" has been launched, in which stylists have included the trendy clothes of the coming season, informational and advertising posts have been prepared in groups on social networks, and a special project has been published "How Nestlé Fitness cereal breakfasts help you to be in form? " in the print magazine Lamoda.ru, which has been distributed since October 1, 2013.

The joint promotional campaign of Nestlé and Lamoda.ru is taking place throughout Russia.

Lamoda.ru, an online store of clothing, footwear and accessories, together with Nestlé launched an advertising project called “Refresh ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Giuseppe Zanotti presented the current models of women's shoes for the winter

Comfort and warmth combined with elegance - these shoes are presented in the current collection of the Italian luxury brand Giuseppe Zanotti.
02.12.2021 168

Wildberries entered the Turkish market

The Russian online retailer Wildberries launched sales in Turkey, expanding its geography of presence to 18 countries. Wildberries presented to new customers about 5,6 million items of goods from 163 thousand international brands. The assortment includes clothes and ...
02.12.2021 177

M&G Italia will place a test batch of shoe blanks at factories in Dagestan

The Italian footwear manufacturer M&G Italia and the Ministry of Industry and Trade of Dagestan have agreed to place a test batch for the production of blanks for Italian footwear at factories in the Republic of Dagestan, TASS writes with reference to the press service ...
02.12.2021 233

Detsky Mir places 1,5 million orders on Black Friday

Black Friday was held in the Detsky Mir online store from November 22 to 28. It was also possible to place an order through the retail mobile application. As a result of the action, more than 1,5 million orders were issued for a total of 3 billion ...
02.12.2021 154

The fifth adidas x IVY PARK collaboration released

The new bright collection of adidas and the brand of American singer and actress Beyoncé IVY PARK is released on December 9 and includes, in addition to items of clothing - a patchwork down jacket, overalls and rompers, knitted trousers and faux leather skirts - three ...
02.12.2021 204
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning