The leading online retailer of clothes, shoes and accessories in the Russian and CIS markets has announced the launch of its first mobile application for the iPhone. A little earlier, Lamoda.ru had a mobile version of the site, which monthly serves more than 21 million users.
“This year we launched a mobile site, which is very popular with users. The creation of the mobile app is another important step in the development of Lamoda's service benefits, ”commented Dominique Picker, Co-Founder and Managing Director of the company. - We are confident that m-commerce will allow us to develop our share in the online market, especially given the rapid spread of mobile communications in Russia. We see great potential in the development of mobile services, insofar as the technical capabilities and demand in this area are developing exponentially. "
“Thanks to special features, customers will have a unique opportunity to make purchases with one click. This application is just the first step, and we are not going to stop there. In this version, we have developed a basic set for convenient shopping, but everything is ahead: there will be new features and interesting updates, ”added Dominik.
The number of people using smartphones is growing rapidly throughout Russia, and iOS is one of the most widespread platforms in the country. According to research by the analytical company J'Son & Partners Consulting, the total volume of the mobile applications market in Russia reached about $ 330 million in 2013. According to analysts, the average number of applications installed in Russia has grown 1,5 times over the past three years.