Lamoda and Red September present the Welcome To Certainty capsule
On April 10, exclusively at Lamoda, the joint capsule Lamoda x Red September Welcome To Certainty will be presented.
The collection includes a number of items spray-painted in a contrasting blue: a denim jacket with raw edges, a long sleeve, a hoodie, boyfriend jeans, jersey trousers, shorts and a denim skirt. These are iconic Red September items: for example, a denim jacket with raw edges, banana jeans, shorts based on inverted jeans (the orientation of the elements in them is shifted by 90 degrees) and a mini skirt with a similar design solution.
The capsule also features basic wardrobe items (T-shirts, long sleeves, hoodies, "training" pants) with a softer, gradient paint application. The seasonal black and white floral print, reminiscent of a kaleidoscopic picture without clear boundaries, is used in a fishtail parka, a classic denim jacket, jeans, poplin and modal shirts (and matching modal shorts).
"The launch of a joint collection with Red September is an important event for us. The development of local designer brands is one of Lamoda's key strategic initiatives. This launch is one of the first in our strategy, and we approached its release with great responsibility," commented Evgeny Bogdanov, Director of the Clothing Product Category Management Department at Lamoda.
"We are convinced that collaboration is a responsible step, and we approach this initiative in an appropriate manner: in the 6 years of the brand's existence, the number of Red September partnerships can be counted on the fingers of one hand. We have a stable and long-term relationship with Lamoda, so the collection called Welcome To Certainty perfectly reflects our cooperation, and the chosen color scheme and prints hint at the ease with which we want to perceive life and the results of our work - including joint work," shares RS brand director Igor Molchanov.
The range of the collection is inspired by the beauty and power of the elements of nature - first of all, those without which life is impossible: water and air. White, light blue and deep blue, although considered cold, are at the same time symbols of purity. In the spirit of this life-affirming mood, a print with flowers is made - the most direct allegory of life and its cyclicality.
The collection goes on sale on April 10 exclusively on Lamoda
On April 10, exclusively at Lamoda, the joint capsule Lamoda x Red September Welcome To Certainty will be presented.
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associated with elitism, aristocracy and an active lifestyle.
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Rendez-Vous has relaunched its wholesale business
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
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How to Conduct an Effective Strategy Session for a Shoe Business?
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Shoe factories in Russia are closing one after another
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Sales through marketplaces. Growth points and pitfalls
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Trade equipment in a modern shoe and accessories store
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How to differentiate yourself from competitors and earn more?
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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