Lamoda and Red September present the Welcome To Certainty capsule
On April 10, exclusively at Lamoda, the joint capsule Lamoda x Red September Welcome To Certainty will be presented.
The collection includes a number of items spray-painted in a contrasting blue: a denim jacket with raw edges, a long sleeve, a hoodie, boyfriend jeans, jersey trousers, shorts and a denim skirt. These are iconic Red September items: for example, a denim jacket with raw edges, banana jeans, shorts based on inverted jeans (the orientation of the elements in them is shifted by 90 degrees) and a mini skirt with a similar design solution.
The capsule also features basic wardrobe items (T-shirts, long sleeves, hoodies, "training" pants) with a softer, gradient paint application. The seasonal black and white floral print, reminiscent of a kaleidoscopic picture without clear boundaries, is used in a fishtail parka, a classic denim jacket, jeans, poplin and modal shirts (and matching modal shorts).
"The launch of a joint collection with Red September is an important event for us. The development of local designer brands is one of Lamoda's key strategic initiatives. This launch is one of the first in our strategy, and we approached its release with great responsibility," commented Evgeny Bogdanov, Director of the Clothing Product Category Management Department at Lamoda.
"We are convinced that collaboration is a responsible step, and we approach this initiative in an appropriate manner: in the 6 years of the brand's existence, the number of Red September partnerships can be counted on the fingers of one hand. We have a stable and long-term relationship with Lamoda, so the collection called Welcome To Certainty perfectly reflects our cooperation, and the chosen color scheme and prints hint at the ease with which we want to perceive life and the results of our work - including joint work," shares RS brand director Igor Molchanov.
The range of the collection is inspired by the beauty and power of the elements of nature - first of all, those without which life is impossible: water and air. White, light blue and deep blue, although considered cold, are at the same time symbols of purity. In the spirit of this life-affirming mood, a print with flowers is made - the most direct allegory of life and its cyclicality.
The collection goes on sale on April 10 exclusively on Lamoda
On April 10, exclusively at Lamoda, the joint capsule Lamoda x Red September Welcome To Certainty will be presented.
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