Lamoda goes offline
A large Russian online retailer working in the fashion goods segment is planning to develop a network of multi-brand department stores in a traditional format. The first offline store may appear before the end of the year in Moscow, Kommersant writes.
The plans of the online retailer became known from a source in the retail real estate market. In addition, on the HeadHunter website, Kommersant found a vacancy from Lamoda for the position of head of retail sales. The job candidate’s responsibilities include, but are not limited to, developing retail store development strategies and building all operational processes. One of the representatives of Lamoda assured that a new vacancy was needed for the development of points for issuing orders, which are not just a pick-up point, but almost a store with sellers, fitting rooms, and a cash register.
It is worth noting that the closest competitor Lamoda, the largest online retailer in Russia selling clothes, shoes and accessories Wildberries has more than 1000 such pick-up points. At the same time, Wildberries plans to double their number by the end of the year. Wildberries pick-up points are also equipped with changing rooms and a cash desk. According to Vladislav Bakalchuk, founder and co-owner of Wildberries, while continuing to expand the network of points, the online retailer is working to reduce the delivery time for goods to the client.
Lamoda founded in 2011. At the end of 2017, the chain took the sixth place in the ranking of Russian Internet retailers in terms of revenue (Data Insight data) and the tenth fashion retailer in Russia (Infoline estimate). According to Data Insight, Lamoda's revenue in 2017 amounted to RUB 23,6 billion.
A large Russian online retailer working in the fashion goods segment is planning to develop a network of multi-brand department stores in a traditional format. The first offline store may appear before ...
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