Rieker
Lamoda goes offline
29.06.2018 2281

Lamoda goes offline

A large Russian online retailer working in the fashion goods segment is planning to develop a network of multi-brand department stores in a traditional format. The first offline store may appear before the end of the year in Moscow, Kommersant writes.

The plans of the online retailer became known from a source in the retail real estate market. In addition, on the HeadHunter website, Kommersant found a vacancy from Lamoda for the position of head of retail sales. The job candidate’s responsibilities include, but are not limited to, developing retail store development strategies and building all operational processes. One of the representatives of Lamoda assured that a new vacancy was needed for the development of points for issuing orders, which are not just a pick-up point, but almost a store with sellers, fitting rooms, and a cash register.

It is worth noting that the closest competitor Lamoda, the largest online retailer in Russia selling clothes, shoes and accessories Wildberries has more than 1000 such pick-up points. At the same time, Wildberries plans to double their number by the end of the year. Wildberries pick-up points are also equipped with changing rooms and a cash desk. According to Vladislav Bakalchuk, founder and co-owner of Wildberries, while continuing to expand the network of points, the online retailer is working to reduce the delivery time for goods to the client.

Lamoda founded in 2011. At the end of 2017, the chain took the sixth place in the ranking of Russian Internet retailers in terms of revenue (Data Insight data) and the tenth fashion retailer in Russia (Infoline estimate). According to Data Insight, Lamoda's revenue in 2017 amounted to RUB 23,6 billion.

A large Russian online retailer working in the fashion goods segment is planning to develop a network of multi-brand department stores in a traditional format. The first offline store may appear before ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Attendance in Moscow shopping centers in October fell by 20%

Against the backdrop of an increase in the incidence of Covid-19, there is an uncharacteristic decline in traffic in the capital's shopping centers, uncharacteristic for autumn. According to the managing partner of Vanchugov & Partners, a new rise in the incidence in October 2021 led to a drop in traffic in ...
17.10.2021 116

Wildberries turnover in Q3 2021 grew by 101%

The Russian online retailer notes a steady growth in turnover. In Q3 2021, Wildberries' turnover increased by 101% to RUB 214,6 billion. year-on-year (sales of goods and services, including returns), reaching historical ...
17.10.2021 111

International transport organizations demand to lift restrictions due to Covid-19

The International Road Transport Union (IRU), the International Air Transport Association (IATA), the International Chamber of Shipping (ICS) and the International Transport Workers' Federation (ITF) have approached ...
15.10.2021 252

Michael Kors has released a collection in partnership with the 007 film franchise

The capsule collection MMK x 007, which appeared in the collaboration of the American brand Michael Kors with the 007 film franchise, can be called the beach one. It included swimwear, slippers and bags for going out and ...
15.10.2021 243

Benetton relocates production from Asia

The Italian holding United Colors of Benetton plans to transfer production from Asia and is considering the possibility of localizing production facilities in Serbia, Croatia, Turkey, Tunisia and Egypt. By the end of 2022, the production of ...
14.10.2021 340
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning