A photo from the advertising campaign for Lamoda's premium brand GRATE. Photo: Lamoda
Lamoda increased its revenue in 2025 to 113 billion rubles.
Russian online retailer Lamoda's revenue increased by 10% in 2025, reaching 113 billion rubles. Adjusted EBITDA increased by 27% to 15,5 billion rubles.
Lamoda's annual customer base grew by 570,000 users, a 10% increase. The online platform's average monthly audience remained at 16 million. The number of products on the platform increased by 14%, reaching 774,000 items. The average order value was 5,882 rubles.
By 2025, more than 1,65 new brands had joined the platform, 60% of which were local. In the premium segment, the number of new partners reached 72.
The network of order pickup points reached 35,500, covering 8,300 locations. The number of the company's own pickup points increased by 10% to 1,080 locations in 117 cities.
The company's portfolio of private labels includes eight brands, four of which were launched in 2025: two sports brands, Sonu and Loom, the minimalist clothing brand Uset, and the premium brand GRATE.
Lamoda Lamoda is a leading fashion retailer, combining an online platform with a selection of over 5,000 global and local brands, technology, and fashion powered by AI tools, as well as Lamoda Sport retail stores featuring collections from global sports brands. The company has a presence in Russia, Belarus, and Kazakhstan. Lamoda will celebrate its 15th anniversary in 2026.
Russian online retailer Lamoda's revenue increased by 10% in 2025, reaching 113 billion rubles. Adjusted EBITDA increased by 27%, reaching 15,5 billion.
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Retail Arithmetic
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