Lamoda will open its first traditional store in the Atrium shopping center in the capital
A large Russian online retailer operating in the fashion segment, Lamoda will open the first traditional retail store in the first quarter of 2019 of the year in the Atrium shopping center in the capital, Interfax.ru writes, citing company representatives.
The store will be located on an area of 1 thousand square meters. meters, which will be presented about 200 brands of clothing, shoes and accessories. The filling of the store will change every month, as planned, such a frequent change of goods will increase the number of customers and store revenue.
Lamoda Group CEO Florian Jansen believes that traditional Lamoda retailers will be more effective than other multi-brand stores due to their deep integration with the Lamoda online platform. In the store you can also try on and pick up the thing ordered online.
Lamoda was founded in 2011, over time, the company managed to build its own logistics system with the delivery of goods to 150 cities in Russia and began to work on the principle of a marketplace, offering brands to connect to their services. The Lamoda portfolio has about 3 thousand local and international brands. More than 11 million customers visit Lamoda's online site monthly.
At the same time, according to Spark-Interfax, the revenue of the operating company of the retailer LLC Kupishuz in 2017 year, the growth of revenue of the retailer slowed down to 14,8% (from 42,9% in 2016 year) and amounted to 27,4 billion rubles. Gross profit increased by 27,2%, to 9,4 billion rubles. Selling expenses increased by 49,5%, to 8,9 billion rubles, managerial expenses - decreased by 25,2%, to 2,05 billion. The loss from sales amounted to 1,5 billion rubles against 1,3 billion rubles a year earlier. Net loss amounted to 2,43 billion rubles. In 2013-2016, the company was profitable.
Lamoda explains the decrease in sales revenue last year by the increase in the share of trade according to the marketplace model, where revenue includes only commission, and not the full price of the goods. At the same time, the marketplace model is more marginal, which is reflected in the growth of gross profit. Moreover, the increase in operating expenses in the company reflects investments in the future: “we are expanding the network of points of delivery of orders, last year we launched a new call center, in this we open a new block of our warehouse and already plan to build a new one. Lamoda's other income and expenses in 2016 are not related to operating activities, reflecting old write-offs of assets and liabilities. ”
A large Russian online retailer operating in the fashion segment, Lamoda will open the first traditional retail store in the first quarter of 2019 of the year in the capital's Atrium shopping center, - writes ...
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