Online platform Lamoda, specializing in the sale of fashion and lifestyle products, has launched a kind of pop-up store. A Lamodamobile will drive through the streets of the capital, which is designed to help students and schoolchildren in Moscow prepare for their graduation.
Fashion experts of Lamodamobile will select the perfect look for the main event of the summer, and the participants of the action will receive links with a promotional code to their e-mails with a promotional code for the purchase of items chosen by stylists on Lamoda.
Lamodamobile will distribute free consultations in Moscow from 11 to 21 June. Every day he will stop at one of the most popular locations in the capital, such as the DEPO food mall, Sokolniki park, VDNKh, Luzhniki sports and entertainment complex, Khlebozavod public space, Flacon design plant, Trekhgornaya manufactory and center Artplay. You can find out the route of the Lamodamobile on the map in Lamoda social networks.
The launch of the Lamoda mobile is accompanied by an advertising campaign of short videos; in addition, a special page with a selection of clothes and shoes for graduation has appeared on the online platform. Among the brands of footwear, which models it is proposed to pay attention to when choosing an outfit for prom are Ekonika, Ecco, Stradivarius, Betsy, Alla Pugachova and others.