Lamoda personalized the catalog using artificial intelligence
Lamoda, an online platform for the sale of fashion, beauty and lifestyle products, has simplified and accelerated the process of searching for products in its catalog. With the help of artificial intelligence, the service has learned to predict which products will be of interest to a particular user, and shows him these products at the top of the issue.
Smart delivery of goods will make the shopping process even more comfortable. The Lamoda catalog contains more than 500 thousand products, so that the user does not spend extra time scrolling through the feed and choosing the ideal option for himself, the service publishes potentially interesting product offers at the top of the issue. For personalization, information is analyzed and used about what brands, colors and styles a particular client was interested in, in what price range purchases were made, as well as dozens of other factors.
The personalized catalog is available to users of the Lamoda mobile application on iOS and Android, the web version of the site.
“The choice of clothes by specific users is very much dependent on individual preferences. Catalog personalization greatly simplifies the life of our client - with the help of ML algorithms, we predict these preferences and try to show the user what he likes, what he wants to buy. Developing our catalog, we are moving towards our strategic goal - to be the most convenient platform for buying fashion, beauty and lifestyle products,” comments Kira Matveeva, Product Director at Lamoda.
Lamoda, an online platform for the sale of fashion, beauty and lifestyle products, has simplified and accelerated the process of searching for products in its catalog. With the help of artificial intelligence, the service has learned…
Saks Global will close nine stores as part of a strategic network optimization.
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EKONIKA has released a polka-dotted spring capsule collection.
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Companies in Europe will be banned from destroying clothing and footwear.
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What factors influence pricing, and how to work with retail prices for shoes
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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Sales of shoes and accessories: effective techniques for business rhetoric
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
