Lamoda Sport and jewelry chain VIVA LA VIKA launch pop-up for sneaker customization
On September 26, a joint pop-up project with the VIVA LA VIKA brand for customizing sneakers will start in the flagship store of sports brands Lamoda Sport KM7 in Moscow on Kuznetsky Most. VIVA LA VIKA is the private label of jewelry and decorations of the retail chain of the same name.
From September 26 to 29, when purchasing any sneakers from the Lamoda Sport range, everyone will be able to customize their pair at the VIVA LA VIKA pop-up station: decorate the sneakers with ribbons, bows, strings of beads and semi-precious stones, or purchase a ready-made kit from VIVA LA VIKA designers.
The joint campaign of the brands will last 4 days, at the same time a competition will be held in the social networks of Lamoda Sport and VIVA LA VIKA, in which you can win a pair of sneakers from Lamoda Sport with trim from VIVA LA VIKA.
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On September 26, a joint pop-up project with the VIVA LA VIKA brand for customizing sneakers will start in the flagship store of sports brands Lamoda Sport KM7 in Moscow on Kuznetsky Most. VIVA…
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