According to Russian retailer Lamoda, demand for sportswear, footwear and accessories increased by 45% in July-September compared to the same period last year. The top 5 most popular sports items included sneakers, trainers, T-shirts, sports trousers and socks. The greatest increase in sales was in the sports footwear category (+88%).
Sneakers are the most popular (+57%). The most popular sneaker brands are adidas, PUMA, Reebok, adidas Originals and Fila. They are mostly purchased in Moscow and the Moscow region, St. Petersburg, Krasnodar Krai and Sverdlovsk region. The top five most popular sneaker colors are black, white, beige, gray and blue.
"We see how quickly interest in sports and running is growing in our country. Now buyers need not just sports shoes, now they choose different pairs for certain sports. And they also attach great importance to their technology. This season, we managed to bring the most trendy and technological models of running shoes from the brands On, Hoka, New Balance, Nike and adidas, which all athletes are chasing. Some new products were presented only in the Lamoda Sport retail network, - comments Roman Zaveryukha, Managing Director of Retail Business at Lamoda.
Currently, the Lamoda online marketplace platform features about 250 sports brands, including about 40 local ones. Last year, Lamoda opened its first Lamoda Sport stores, and now there are more than 100 stores operating under this name, the network covers more than 40 cities in Russia. The flagship Lamoda Sport store occupies one of the most attractive locations in the capital in terms of customer traffic, it is located on the pedestrian street Kuznetsky Most, opposite the TsUM department store.
The store space hosts interesting promotional events; we recently wrote about the collaboration and pop-up corner of Lamoda x Viva La Vika in the Lamoda Sport flagship and published a report about the event in our telegram channel.
Lamoda appeared in 2011 as an online store. Now it is the largest retailer in Russia and the CIS in the field of fashion, beauty and lifestyle, combining an online platform and a retail network. The online platform offers more than 10 million products from 4 thousand global and local brands. The Lamoda Sport retail network includes 100 stores located in Moscow, St. Petersburg, Krasnodar, Sochi, Samara, Yekaterinburg, Perm, Ufa and other cities.
The company employs over 10 people, including employees of the Lamoda Central Office in Moscow, offices in Minsk and Almaty, an automated warehouse complex in Bykovo near Moscow, its own delivery service LM Express, an IT hub and a call center in Volgograd.
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