Lamoda has released a collaboration with the jeans brand BLCV
Lamoda has released a collaboration with the Russian jeans brand BLCV, which is dedicated to Valentine's Day and is called "You and Yang". The capsule collection will appear on February 10 exclusively on Lamoda.
The men's section features a unisex oversized denim jacket, classic jeans in an exclusive color (Marks model) and gray shorts (Houtman model). The women's section features a gray A-line midi skirt and wide jeans with decorative raw seams.
The drop also includes non-denim items: a beige insulated bomber jacket with a high neck, a cozy cotton shirt in a black and white check, a white cropped T-shirt with the inscription “DA NET NAVERNOE” and a black oversized T-shirt with the inscription “ZAVTRA ZAVTRA ZAVTRA”.
The collaboration is supported by a series of advertising photos, in which the guy and the girl are shown relaxing in a home environment - the couple is lounging on sofas, eating pizza, listening to records and posing for the camera in Lamoda x BLCV clothes. The items of the collection are marked with a special patch with a symbolic heart.
BLCV was created by Ilya Bulychev in Riga and launched in Russia in 2017. Today, BLCV is the only representative of the denim niche in Russia with a 2-in-1 concept: a clothing brand and a studio. The brand's signature feature is the red edging of the seams, which becomes a recognizable bright accent if you roll up the jeans.
Lamoda is the largest fashion, beauty and lifestyle retailer in Russia and the CIS, combining the online platform and Lamoda Sport sports brand stores. The online platform offers over 10 million products from 4 global and local brands. The Lamoda Sport retail chain includes 100 stores located in Moscow, St. Petersburg, Krasnodar, Sochi, Samara, Yekaterinburg, Perm, Ufa and other cities.
Lamoda has released a collaboration with the Russian jeans brand BLCV, which is dedicated to Valentine's Day and is called "You and Yang". The capsule collection will appear on February 10 exclusively on…
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