In anticipation of Valentine's Day, online retailer Lamoda released a collaboration with artist Yakov Khomich - creating a series of shoppers with funny prints with images of hares. The collaboration reminds us that spring is coming and we can afford to be a little less serious.
For its new collaboration, Lamoda chose one of the most promising, young and fashionable artists - Yakov Khomich. Yakov's works are distinguished by eclecticism: they have elements of pop art and primitivism, shades of abstraction and conceptualism. The author debuted with his first exhibition in 2019 in Moscow, and later participated in art fairs: Blazar, Contour, Cosmoskow, Catalog Art Fair.
This is already the third collaboration between Lamoda and contemporary art representatives from the "Intersections" series. The first project, a collection of posters, was created in collaboration with the online gallery and media "Unification", and for the New Year holidays, Christmas tree decorations were launched on the platform together with the blazar fair and artist Vika Sorokina.
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