In honor of its birthday, the Russian online retailer LaModa is launching a competition for young designers “Lamoda. Reality is in fashion. " The competition will be held in the format of a reality show in which 10 designers will compete for the main prize of the competition - 1 million rubles to create their new collection.
In addition to the monetary reward, LaModa will provide an opportunity to promote the new collection on its site.
The members of the jury of the competition will be: stylist, blogger and head of the School Gosh educational project Gosha Kartsev, Yulia Nikitina, Deputy CEO of LaModa, Anna Lebsak-Kleimans, co-founder and CEO of Fashion Consulting Group, as well as a new star guest for each series.
To participate in the project, you must apply for page competition on the LaModa website. Applications are accepted until April 10.
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