Lamoda is launching Sonu, a sports brand of technical clothing and footwear.
Lamoda announces the launch of Sonu, a new sports brand of technical clothing and footwear. The brand's ambassador is Russian athlete Fedor Ivanov, a Russian record holder in hurdle race. The athlete will represent the brand's equipment during training and competitions.
"For me, the quality of my training gear is the foundation of my success. I choose only the most comfortable and technologically advanced clothing and footwear, which support me on my path to victory. I've already tested the brand's products and can confidently say that they fully meet my high standards, allowing me to give my best in every training session and at competitions," commented Fedor Ivanov.
The first collection from sports brand Sonu includes men's and women's clothing and footwear for running, fitness, and an active lifestyle. It includes lightweight t-shirts and tops, sweatpants and sweatshirts, insulated jackets, running shoes, and gym shoes.
Special attention was paid to innovative sports technologies when developing Sonu. The clothing uses fabrics with the use of
WickTeck technology, which ensures rapid moisture wicking even during intense exercise, and SO-HydroTech water-repellent treatment, which reliably protects against rain and moisture during outdoor workouts.
The sole of Sonu running shoes features an SO-Carbo carbon plate for superior cushioning. Special SO-Protec foam cushions impact, protecting your feet and knees during even the most intense runs.
For fitness training, the sneakers feature the SO-Stable design, which securely holds the ankle, making any workout safer.
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Lamoda announces the launch of Sonu, a new sportswear and footwear brand featuring technical clothing. The brand's ambassador is Russian athlete Fedor Ivanov, a Russian record holder in hurdling.
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