Lassie store in Moscow in the Rostokino shopping center
Lassie opened a second brand store in Moscow
On October 12, Lassie, a brand store of children's clothing and shoes from Scandinavia, opened its doors at the Europolis shopping center in Rostokino. The space became the company's second mono-brand store in Russia.
The interior of the store is made in Scandinavian style. The main inspiration was an active childhood, the landscapes of the Scandinavian countries and the idea of traveling to the ends of the earth - all this is reflected in the carabiners and sports equipment in the immersive play area and the stones and stumps placed around the store. At the same time, warm light, cozy textiles, moss and wood in the design elements are organically combined with digital screens, frosted glass and the manufacturability of Lassie products: thus, one of the points of attraction in the store was the brand wall in the form of an ice capsule with an example of those used in clothing materials that can be touched.
In the Lassie store in the Europolis shopping center in Rostokino, customers can purchase items from the premium line of best-selling Lassie Star models and the new autumn-winter collection: outerwear - overalls, jackets, trousers -, accessories, shoes and fleece models for the intermediate layer .
Lassie is a Scandinavian brand of functional clothing, shoes and accessories originally from Finland. For more than 70 years, the company has been creating comfortable and stylish looks for children from 9 months to 14 years: items are made from wear-resistant fabrics that are protected from wind, dirt and water.
On October 12, Lassie, a brand store of children's clothing and shoes from Scandinavia, opened its doors at the Europolis shopping center in Rostokino. The space became the company’s second mono-brand store in…
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