Lassie store in Moscow in the Rostokino shopping center
Lassie opened a second brand store in Moscow
On October 12, Lassie, a brand store of children's clothing and shoes from Scandinavia, opened its doors at the Europolis shopping center in Rostokino. The space became the company's second mono-brand store in Russia.
The interior of the store is made in Scandinavian style. The main inspiration was an active childhood, the landscapes of the Scandinavian countries and the idea of traveling to the ends of the earth - all this is reflected in the carabiners and sports equipment in the immersive play area and the stones and stumps placed around the store. At the same time, warm light, cozy textiles, moss and wood in the design elements are organically combined with digital screens, frosted glass and the manufacturability of Lassie products: thus, one of the points of attraction in the store was the brand wall in the form of an ice capsule with an example of those used in clothing materials that can be touched.
In the Lassie store in the Europolis shopping center in Rostokino, customers can purchase items from the premium line of best-selling Lassie Star models and the new autumn-winter collection: outerwear - overalls, jackets, trousers -, accessories, shoes and fleece models for the intermediate layer .
Lassie is a Scandinavian brand of functional clothing, shoes and accessories originally from Finland. For more than 70 years, the company has been creating comfortable and stylish looks for children from 9 months to 14 years: items are made from wear-resistant fabrics that are protected from wind, dirt and water.
On October 12, Lassie, a brand store of children's clothing and shoes from Scandinavia, opened its doors at the Europolis shopping center in Rostokino. The space became the company’s second mono-brand store in…
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
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PETER KAISER - the best brand of 2025!
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
