Legging boots became a bestseller
The frantic rhythm of modern life inspires many designers to create universal wardrobe items - skirts, dresses and trouser dresses. Recently, such an unusual thing appeared as leggings-boots, the creator of which was the designer Tamara Mellon.
It was she who for 11 years stood at the helm of the famous shoe brand Jimmy Choo.
In the 2011 year, leaving the brand, Tamara decided to establish her own brand, not limited to the release of shoes. The rebellious nature of the designer manifested itself in literally everything: an abundance of leopard prints, dramatic colors, unusual design - that was the basis of Tamara Mellon's debut collection.
Despite the high-profile launch of the brand and the original video with Karlie Kloss, filmed in support of the brand's entry into the fashion market, the Tamara Mellon brand was not much different from many others. If not for one item - leather leggings-boots. This unique product amazes not only with its appearance, but also with an equally interesting name - "Sweet Revenge".
One of the first to try on these clothes was Kim Kardashian. Whether the appearance of a reality TV star in these leggings-boots, or an unusual design and such a tasty name, this fashionable hybrid became a real hit of one of the British online stores. The customers were not stopped even by the high price of the products - £ 1.
The frantic rhythm of modern life inspires many designers to create universal wardrobe items - skirts, dresses and trouser dresses. Recently, an unusual thing appeared such as leggings, boots, ...
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Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
American buyers couldn't buy Birkin bags and sued Hermès
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We are ready for active development in the Russian market
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“Discount for repairs” of clothes and shoes in France supported workshops
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Coach turned to Big Data analysis and won the interest of a young audience
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Why is it so important to work with customer reviews, analyze them and use them in your work?
Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
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New “dutik” from Rick Owens presented at the show in Paris
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Christian Louboutin presented a collection in a cowboy style
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Camper has released innovative sneakers - designers
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Fashion Week takes place in Moscow
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MSCHF and Crocs launch "Big Yellow Boots"
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Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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