Lightness and convenience in the Deichmann spring-summer'17 collection
In the Deichmann collection, bright espadrilles are replaced by rough heels, and shiny clogs and velor ankle boots coexist peacefully with sneakers of all shades and shapes.
Graceful sandals will be “responsible” for elegance in the coming season, as if specially created for light etheric images. Wicker inserts, wood, painted patterns and stitching convey greetings to the new interpretation of hippie chic. Fans of bohemian chic will find bright sandals on a flat sole with pearl beads and stripes in each of the Russian stores of the brand, as well as comfortable feminine clogs on a cork sole with a patent leather and metallic leather upper.
The real must-have of the season of travel and walks by the sea is traditionally espadrilles. In the collections of Deichmann they have no numbers - pastel and bright colors, with decor from sequins or appliqués. The thinnest nubuck makes them the perfect choice for daily walks.
On cool days, espadrilles are replaced by ankle boots of muffled, close to natural tones with a "finishing touch" in the form of floral perforation and rivets. Mules with a square heel in the spirit of the 70s, still not losing ground won a year earlier, are gradually approaching patent-leather chelsea boots in black and white - they, by the way, are perfect for trousers and jeans of a free cut. The promises to become a hit are velor slip-ons with bright accents and smooth leather slippers decorated with a silver buckle.
The real sneaker boom has led to an incredible variety of models in the spring-summer Deichmann collection: there are those that flirt with the retro style, as well as futuristic "moon rovers" with metal fittings, and even rough ones with checkered inserts. Lovers of minimalism will delight in classic whites, with a platform and a streamlined silhouette, they look fresh and new. The unusual design of the sole with LED-elements will help you stand out, with its radiance able to outshine the lights of any big city.
Deichmann offers a huge selection of shoes and accessories for men, women and children at affordable prices. Today, the Deichmann chain has 3700 stores in 24 countries. In Moscow, chain stores are located in Aviapark shopping center, MEGA Belaya Dacha, RIO Sevastopolsky, Hudson, Golden Babylon, Vesna!, Reutov Park and Red Kit, in St. Petersburg - Shopping center Pearl Plaza, Atmosphere, Europolis, Rio, Summer, Peter RADUGA, in Nizhny Novgorod - at the Seventh Heaven shopping center and MEGA shopping center, in Kazan - Park House shopping center "And finally in the" Shopping Park No. 1 "in Tver.
In the Deichmann collection, bright espadrilles are replaced by mules with a rough heel, and shiny clogs and velor ankle boots peacefully coexist with sneakers of all shades and ...
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We are ready for active development in the Russian market
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The French have calculated the benefits of a program that encourages consumers to repair clothes and shoes by providing discounts on these services in certified workshops. The “repair discount” program began operating in France in November last year. Over the six months of operation of this program, the number of calls to repair shops in France increased 10 times and amounted to 250 repairs. The French saved 000 million euros, writes leparisien.fr.
Coach turned to Big Data analysis and won the interest of a young audience
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IDOL updates the concept
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Why is it so important to work with customer reviews, analyze them and use them in your work?
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Louis Vuitton opens a new factory in Italy
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The Euro Shoes@CAF exhibition will be held in Almaty
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American buyers couldn't buy Birkin bags and sued Hermès
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Camper has released innovative sneakers - designers
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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Five rules of professional lighting for a shoe store - something that is relevant in any season
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Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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