Lel demonstrates stability
The company "Mila" - wholesale shoes "summed up the presentation of the spring-summer collection" Lel ", which was held from 8 to 19 on October in the Urals. The total portfolio of applications amounted to about 3 thousand pairs of children's shoes. Identical results were last year following a similar presentation. Stable demand is explained by the presence of a certain circle of entrepreneurs who purposefully order Lel TM from year to year, they are attracted to the reliability and quality of shoes of this brand.
The first footwear, which was made under the TM “Lel”, were boots and shoes for schoolchildren. Then the brand offered the shoe market warm boots for girls and boots for boys, as well as small children's shoes made of leather with natural fur. The presented groups turned out to be quite successful until they were replaced by boots and a membrane. Thus, Lel continued to fill subgroups in the school footwear sector, where there is still a low level of competition.
A very important point is that the factory does not stand still and develops its own shoe production technologies. Lel shares its developments with other well-known Russian brands. A distinctive feature of the recent presentation was the number of models, which exceeded several times the range of previous exhibitions and reached 460 samples, but in most of them common elements were observed, for example, soles. The focus on inventing new ways of making shoes has somewhat reduced production mobility. After all, while "Lel" acquires everything necessary for the manufacture of one type of sole, the owner of another trademark acquires ten technologies for the production of more recent models, expanding the assortment, according to the Mila company - wholesale footwear ".
The company "Mila" - wholesale shoes "summed up the presentation of the spring-summer collection" Lel ", which was held from 8 to 19 on October in the Urals. The total portfolio of applications amounted to about 3 thousand pairs of children ...
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The Arlei factory, Argentina's largest leather exporter, is in a state of acute crisis.
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Chinese brands and factories at Euro Shoes
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Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
Store Manager: Strategic Asset or Redundant Position?
Owners of small shoe stores often juggle multiple roles: negotiating with suppliers, managing inventory, handling marketing, and even personally participating in sales. In such an environment, it's difficult to focus on strategic development and operational management. This is where a store manager comes in – a key employee who oversees daily processes and ensures stable business growth. However, many owners believe they can handle this on their own. SR fashion business management and development expert Maria Gerasimenko explains why a store manager is essential and why you can't do without one if you want to grow and scale your business.
Spring/Summer 2026: Five Trends for Athletic Shoes
In a highly competitive environment, especially in the dynamic digital environment, fashion trends are changing rapidly. We're highlighting five trends from international trend bureau Future Snoops that address local market demands.
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Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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The Battle for the Sports Shoe Market
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How Pareto's Law Works in a Shoe Retail Store
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Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
