The first footwear, which was made under the TM “Lel”, were boots and shoes for schoolchildren. Then the brand offered the shoe market warm boots for girls and boots for boys, as well as small children's shoes made of leather with natural fur. The presented groups turned out to be quite successful until they were replaced by boots and a membrane. Thus, Lel continued to fill subgroups in the school footwear sector, where there is still a low level of competition.
A very important point is that the factory does not stand still and develops its own shoe production technologies. Lel shares its developments with other well-known Russian brands. A distinctive feature of the recent presentation was the number of models, which exceeded several times the range of previous exhibitions and reached 460 samples, but in most of them common elements were observed, for example, soles. The focus on inventing new ways of making shoes has somewhat reduced production mobility. After all, while "Lel" acquires everything necessary for the manufacture of one type of sole, the owner of another trademark acquires ten technologies for the production of more recent models, expanding the assortment, according to the Mila company - wholesale footwear ".