Lel demonstrates stability
29.10.2012 2695

Lel demonstrates stability

The company "Mila" - wholesale shoes "summed up the presentation of the spring-summer collection" Lel ", which was held from 8 to 19 on October in the Urals. The total portfolio of applications amounted to about 3 thousand pairs of children's shoes. Identical results were last year following a similar presentation. Stable demand is explained by the presence of a certain circle of entrepreneurs who purposefully order Lel TM from year to year, they are attracted to the reliability and quality of shoes of this brand.

The first footwear, which was made under the TM “Lel”, were boots and shoes for schoolchildren. Then the brand offered the shoe market warm boots for girls and boots for boys, as well as small children's shoes made of leather with natural fur. The presented groups turned out to be quite successful until they were replaced by boots and a membrane. Thus, Lel continued to fill subgroups in the school footwear sector, where there is still a low level of competition.

A very important point is that the factory does not stand still and develops its own shoe production technologies. Lel shares its developments with other well-known Russian brands. A distinctive feature of the recent presentation was the number of models, which exceeded several times the range of previous exhibitions and reached 460 samples, but in most of them common elements were observed, for example, soles. The focus on inventing new ways of making shoes has somewhat reduced production mobility. After all, while "Lel" acquires everything necessary for the manufacture of one type of sole, the owner of another trademark acquires ten technologies for the production of more recent models, expanding the assortment, according to the Mila company - wholesale footwear ".

The company "Mila" - wholesale shoes "summed up the presentation of the spring-summer collection" Lel ", which was held from 8 to 19 on October in the Urals. The total portfolio of applications amounted to about 3 thousand pairs of children ...
5
1
Rating

Latest News

Birkenstock invests €15 million to build a factory in Portugal

German footwear brand Birkenstock is investing 15 million euros in the construction of a production site in the district of Arouco in northern Portugal. The new enterprise is designed for 600 jobs, reports The Portugal website...
27.05.2024 134

Expo Riva Schuh & Gardabags will be held in June

The next international exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags will be held from June 15 to 18 in Italy in Riva del Garda. It will present exhibitors from 40 countries (including China, India, Brazil, Italy, Portugal, Spain and…
27.05.2024 107

India records decline in leather exports

Exports of leather and leather goods fell nearly 2024% in the fiscal year ended March 10 compared to the previous fiscal year due to weak demand in markets such as the US and...
24.05.2024 339

The acquisition of LLOYD Shoes by the Swiss Arklyz Group has been completed

The takeover of footwear manufacturer Sulinger Lloyd Shoes GmbH by the Swiss investment company Arklyz AG has been completed. As we wrote earlier, in January Arklyz reached an agreement with the owner, Ara AG, to purchase the shoe brand, including all operating...
24.05.2024 401

The Astrakhan factory "Dune-Ast" will expand the production of sneakers

The Astrakhan footwear and clothing manufacturer PFC Duna-Ast took advantage of preferential financing from the Industrial Development Fund and allocated funds for technical re-equipment and the purchase of special equipment for the production of sneakers and...
23.05.2024 450
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning