Rieker
Lel demonstrates stability
29.10.2012 2180

Lel demonstrates stability

The company "Mila" - wholesale shoes "summed up the presentation of the spring-summer collection" Lel ", which was held from 8 to 19 on October in the Urals. The total portfolio of applications amounted to about 3 thousand pairs of children's shoes. Identical results were last year following a similar presentation. Stable demand is explained by the presence of a certain circle of entrepreneurs who purposefully order Lel TM from year to year, they are attracted to the reliability and quality of shoes of this brand.

The first footwear, which was made under the TM “Lel”, were boots and shoes for schoolchildren. Then the brand offered the shoe market warm boots for girls and boots for boys, as well as small children's shoes made of leather with natural fur. The presented groups turned out to be quite successful until they were replaced by boots and a membrane. Thus, Lel continued to fill subgroups in the school footwear sector, where there is still a low level of competition.

A very important point is that the factory does not stand still and develops its own shoe production technologies. Lel shares its developments with other well-known Russian brands. A distinctive feature of the recent presentation was the number of models, which exceeded several times the range of previous exhibitions and reached 460 samples, but in most of them common elements were observed, for example, soles. The focus on inventing new ways of making shoes has somewhat reduced production mobility. After all, while "Lel" acquires everything necessary for the manufacture of one type of sole, the owner of another trademark acquires ten technologies for the production of more recent models, expanding the assortment, according to the Mila company - wholesale footwear ".

The company "Mila" - wholesale shoes "summed up the presentation of the spring-summer collection" Lel ", which was held from 8 to 19 on October in the Urals. The total portfolio of applications amounted to about 3 thousand pairs of children ...
5
1
Rating

Latest News

Shoe designer Bruno Frisoni relaunches his own brand

In Paris, a new collection of the Bruno Frisoni brand for women was presented. The launch of the collection marks the return of the Bruno Frisoni brand to the fashion world. Frisoni launched his own brand back in 2000, but was forced to close ...
05.07.2022 55

In Germany, there is a decrease in consumer activity in fashion retail

Despite the lifting of coronavirus restrictions in February, Germany has seen a downward trend in the retail sales index in the categories of textiles, clothing and footwear, writes Worldfootwear.com. Negative impact on consumer activity…
05.07.2022 74

Aizel suspends work in Russia

The Russian online store of luxury fashion brands Aizel is forced to suspend its work in Russia due to logistics problems that appeared with the introduction of anti-Russian sanctions, The Blueprint writes in its telegram channel with…
04.07.2022 72

Alexander Rogov became the face of the Ozon advertising campaign in the fashion category

After participating in an advertising campaign for the Russian shoe chain Kari this spring, stylist and TV presenter Alexander Rogov will appear in an Ozon advertisement. As part of cooperation with Ozon, he will take part in federal advertising campaigns, SMM integrations, in…
04.07.2022 152

Hundreds of Russian brands took part in Moscow Fashion Week

The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
01.07.2022 279
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning