Soho
Summer drop in demand
13.07.2012 3072

Summer drop in demand

The heat evaporates interest in school shoes

In the first weeks of July the company "Mila" - Wholesale Shoes "recorded a decrease in sales of school shoes wholesale, which was minus 38% compared to the same period in 2011. Interest in demi-season collections dropped by 52%.

Specialists from the Urals wholesaler report that this situation is a result of last year’s failure of consumer demand, which resulted in large remnants of school and demi-season shoes in all parts of the distribution chain. Nevertheless, it is obvious that these stocks are not enough to cover the current demand, so replenishing the assortment with fresh models remains relevant, given that there is not enough time before the onset of the season.

“So far, only large stores buy school shoes in bulk at strategic requests from presentations. The owners of small outlets are not very active. This speaks of the delayed demand, which means that seasonal races for the goods are inevitable, "said the manager of Mila - wholesale footwear" Alexander Borodin.

Heat evaporates interest in school shoes In the first weeks of July, the Mila - Wholesale Shoes Company recorded a decrease in wholesale school shoes sales, which amounted to minus 38% compared to ...
5
1
Rating

Latest News

Brunello Cucinelli launches its own line of fragrances

The Italian brand of clothing, shoes, bags and accessories Brunello Cucinelli continues to expand its range. After adding a line of glasses, the brand presents the first line of fragrances for men and…
29.03.2023 53

Ekonika relaunched its online store

The footwear and accessories chain Ekonika has relaunched its own online store operations with a new fulfillment provider, ProFashion Solutions.
29.03.2023 59

The Museum of Moscow and Trend Island department store organize a series of fashion events

In the Russian capital as part of the exhibition “House of Models. Image Industry” The Museum of Moscow and Trend Island department store will hold a series of events “Rethinking Fashion”. Theater and film costume designers, fashion editors, restorers and fashion researchers…
29.03.2023 58

CDEK.Shopping has included luxury sneakers in its range

CDEK.Shopping offers unique limited-edition designer sneakers from Nike, Adidas, Reebok, New Balance and Asics on its platform. Prices for some models reach up to 2,8 million rubles. Shoes are shipped from…
28.03.2023 195

Beyoncé ends her partnership with Adidas and starts with Balmain

American singer Beyoncé and German sportswear giant Adidas have announced the end of a partnership that began in 2018. As part of the partnership, Beyoncé relaunched her Ivy Park sportswear line and also designed…
28.03.2023 188
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning