Excluding the adverse effects of exchange rate differences, revenue increased by 15%.
Nike's pre-tax profit fell by 8%, to $ 782 million due to increased sales and administrative expenses associated with promoting the company's products during the European Football Championship and Olympic Games.
Nike's gross margin grew by 8%, to $ 2,903 billion. The growth was lower than expected due to increased production costs, including material and wage costs.
Net profit of a sports goods manufacturer fell by 19% to $ 529 million. Nike's profit fell for the second quarter in a row. Prior to this, the company last recorded a fall in profits in September-November of 2009.
In June-August, the company's revenue attributable to the Nike brand increased by 10%, to $ 5,864 billion. Most of the revenue came from shoe sales - $ 3,69 billion. Clothing sales amounted to $ 1,761 billion.
Nike is the largest market in North America, in the first quarter of the 2013 financial year this region accounted for $ 2,706 billion against $ 2,2 billion a year earlier (an increase of 23%).
The company's revenue in Central and Eastern Europe, to which Nike ranks among Russia, increased by 2%, to $ 342 million, due to an increase in clothing sales (by 9%). Sales of shoes and other goods decreased by 1% and 3%, respectively.
Excluding currency fluctuations, Nike's revenue in Central and Eastern Europe increased by 16%. The company notes that in June-August it managed to achieve growth in almost all markets of this region, including double-digit sales growth in Russia and Turkey.
In Western Europe, Nike sales fell by 5%, to $ 1,167 billion. The company's revenue in China grew by 8%, to $ 572 million, in Japan - decreased by 6%, to $ 183 million.
Nike is the world's largest manufacturer of sporting goods. In the 2012 fiscal year, the company's revenue grew by 16%, to $ 24,1 billion, diluted earnings per share - by 8%, to $ 4,73, retailer.ru reports.