Summer is the time to deal with leftovers
03.06.2015 3352

Summer is the time to deal with leftovers

Most Russians will not go anywhere in the summer and spend their holidays at home or in the country. These are the results of a study conducted by VTsIOM. And this is a big plus for retailers. As the May holidays showed, consumers who refused foreign trips finally paid attention to shopping. Many players reported that May showed improved sales after months of stagnation.

In order to extend the spring revival effect, shoe retailers have decided to open the summer season with new sales and special offers. Ralf Ringer announced discounts ranging from 20 to 50%. The Rendez-vous chain of stores will sell shoes at a 23% price reduction throughout June. The main discount of the sale - 13% - will be summed up with a 10% discount on the discount card for new customers. In the Kari shoe store chain, the sale with discounts up to 40% took place only for two days - on May 30 and 31. Carlo Pazolini also held a week of special prices right before the beginning of summer - discounts on some models reached 20%.

According to Daria Nuclear, managing director of the international consulting company Esper Group, such actions will allow retailers to reduce the appalling size of product balances, albeit with a margin close to zero.

Despite a small surge in sales, market stagnation continues - the goods still cannot be sold at full price. Accordingly, you should not order too much product for the fall, the expert said. Moderation is the best strategy at this difficult time.

Most Russians will not go anywhere in the summer and will spend their holidays at home or in the country.

Latest News

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 370

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 341

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 476

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 415

Vagabond Shoemakers has released three variants of women's sandals for summer '21

Wide-heeled sandals with a modern square toe - a new take on women's summer shoes from the Swedish brand Vagabond Shoemakers. The brand's characteristic laconic style in shoe design combines a classic, timeless silhouette and ...
29.04.2021 361
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning