“The unification of the two largest exhibitions Euro Shoes and CPM is a strategically very correct decision. It will be a completely new format, on a larger scale. Firstly, such a merger is an excellent opportunity for buyers to take a comprehensive approach to purchases and to form an assortment taking into account the peculiarities of modern realities. Secondly, for companies this is an important step in the development and exchange of experience between two related industries. ARA is placing high stakes on this exhibition and is happy to gain this experience. "