The flagship store of Russian clothing retail LIMÉ opened on five floors of an old mansion built in 1903 on Kuznetsky Most Street in Moscow. The store occupied the space of the former Nike flagship. And even earlier in the 1940s. The All-Union House of Models was located here.
In the brand's first street retail store with a total area of 3000 sq. meters there are three LIMÉ lines - women's, men's and children's. Clothes are complemented by shoes - sneakers, shoes, sandals, sandals.
The brand is positioned as a Russian analogue of the Spanish Zara, which left our market. Both networks are rethinking global trends in clothing and footwear design; they are also similar in pricing policy.
This probably explains the choice of the architectural bureau that developed the design of the new flagship of LIMÉ - the Spanish Castel, which previously implemented store projects for fashion brands in Barcelona, Madrid, and Paris. The architects preserved the building's historical facade and decor, adding modern details in the style of industrial minimalism to the interior. The fourth floor of the store is provided for an art space where exhibitions and events of the brand will be held.
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